Hello everyone,
My team is exploring the implementation of an Apple Wallet pass for a loyalty program linked to a brand in an age-restricted product category.
The intended use cases for the Wallet pass are:
Member identification at events — Quick verification at brand events or exclusive venues, with tier-based perks (e.g., priority entry for higher tiers)
Support services — Members present their card at retail locations to receive assistance
Tier and points display — Dynamic visual changes based on loyalty level and current points balance
Notifications — Pass updates for expiring points, upcoming events, or relevant announcements
The pass would function as a standard Store Card (membership/loyalty) — no payments, no stored value, just identification and informational display.
Before investing development effort, I'd like to understand:
Has anyone successfully implemented Wallet passes for brands in restricted categories (tobacco, alcohol, etc.)?
Are there specific guidelines or restrictions I should be aware of beyond the standard Wallet documentation?
Is there a recommended channel to get official guidance from Apple on eligibility before building?
Any insights or experiences would be appreciated.
Thanks!