Thank you for submitting an update to the app, Macy's: Online Shopping & Save, for review. We noticed some issues that require your attention. Please see below for additional information.
If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know.
Review Environment
Submission ID: d429df7a-35c1-4b8f-a85f-c0cce2dcd376 Review date: March 26, 2026 Review Device: iPhone 17 Pro Max Version reviewed: 2603.4.0
Guideline 5.1.2(iii) - Legal - Privacy - Data Use and Sharing
Issue Description
The app includes fingerprinting functionality that is designed to identify the user or device.
Specifically, the app aggregates user and device data to track the user, either directly or indirectly using probabilistic methods. This functionality is found in services or code included in the app, such as AppsFlyer.
Apps that fingerprint users or devices are not appropriate. Per section 3.3.9 of the Apple Developer Program License Agreement, neither you nor the app may derive data from a device in order to uniquely identify it.
Next Steps
Follow these steps to resolve this issue:
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Identify the fingerprinting functionality in the app. Some or all of this functionality may be provided by third-party SDKs. If you have questions about these SDKs, contact the SDK provider.
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Remove any functionality from the app that uses algorithmically converted device and usage data to identify the user or device. You should remove any related code or implemented SDKs that support fingerprinting. Since fingerprinting is never appropriate, requesting the user's permission to track them or disclosing fingerprinting activity in a privacy policy will not resolve this issue.