Guideline 4.3(b) Spam rejection fo… | Apple Developer Forums

Guideline 4.3(b) Spam rejection for unique niche dating app — Appeal upheld, seeking guidance

Hello,

My app "Tall - App de rencontre" (App ID: 6761081326) has been rejected 4 times under Guideline 4.3(b) Design Spam. The App Review Board also upheld the rejection (Appeal Ticket APL411770).

I fully understand the dating category is saturated. However, my app has unique mechanical features that do not exist on any other dating app on the App Store:

MANDATORY HEIGHT GATE: During registration, women below 1.75m and men below 1.80m are blocked and CANNOT complete registration. This is hard-coded into the onboarding. It is not an optional filter. Users who do not meet the height criteria simply cannot use the app.
DOOR-FRAME HEIGHT VERIFICATION: Users must submit a full-body photo standing barefoot under a standard door frame to verify their height. Unverified users see all other profiles blurred. This trust-and-safety mechanism is entirely unique.
"THE BAKERY": A curated, time-limited daily drop of compatible profiles replacing infinite swipe. This is an anti-swipe paradigm designed to prioritize quality over quantity.

I also have an existing community of over 1,000 people across multiple WhatsApp groups TALL FRANCE, 10K Instagram followers, and 44K TikTok followers — all specifically for tall people looking to connect. This proves real demand for this niche.

I also noticed that the app "Score Dating" is currently live on the App Store in the Lifestyle category. Score blocks users who do not have a credit score of 675 or above. My app uses the same concept — a mandatory gate based on a specific criteria (height instead of credit score). If Score is accepted, I believe Tall should be evaluated with the same standard.

I have responded to every rejection with detailed explanations and visual evidence, but received the same copy-paste response each time. I have a Meet with Apple consultation scheduled to discuss this further.

Has anyone successfully overcome a 4.3(b) rejection for a niche app with genuinely unique features? Any guidance from Apple or the community would be greatly appreciated.

Thank you, Frankie Babet