Understanding External Marketing Traffic

App Store Distribution & Marketing App Store Connect
king_D OP
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This post is from the WWDC26 App Store Connect & TestFlight Q&A.

When users arrive from external marketing campaigns, are there behavioral patterns that distinguish high-quality traffic from traffic that may not contribute to long-term App Store growth?

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App Store Connect Engineer OP
Apple
3h

When looking at user engagement we have a few ways to slice data that can help you distinguish what's working best for your app.

You can filter by various attributes including campaign, territory and many more. You can learn more here.

Understanding External Marketing Traffic
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