Gain Insights with Analytics

Measure your app’s performance and get unique insights with data you won’t find anywhere else using App Analytics, Sales and Trends, and Payments and Financial Reports. Available in App Store Connect, these tools are included with Apple Developer Program membership and require no technical implementation.

App Analytics

Measure user engagement, marketing campaigns, monetization, and more for your apps on iOS, macOS, and tvOS.

App Store Sources

With App Analytics, you can see how many users discover your app while searching or browsing the App Store — including tapping on Search Ads for your app on iOS — to gain insight into how your marketing and metadata impact downloads.

App Referrers

App Analytics counts users who visit your app’s product page on iOS or tvOS from a link within another app. Optimize your marketing campaigns by focusing on the apps that drive the most App Store impressions, downloads, and billings.

Web Referrer

Blogs, websites, and other online sources that link to your app’s product page, are critical in driving user acquisition through word-of-mouth marketing and PR. With App Analytics, you can see which organic marketing channels drive the highest traffic, downloads, usage, and revenue for your app.

App Store Impressions

See how many times your app’s icon has been viewed on the App Store, including in search results, Featured, Top Charts, and your App Store product page. With App Store Impressions, you can calculate how often users click through to download your app from seeing it anywhere on the App Store.

User Engagement

App Analytics provides user engagement metrics, including number of sessions, active devices, and retention for your apps on iOS and tvOS. With these metrics, you can evaluate the impact of product changes — such as modifying the initial onboarding experience — to see which changes improve engagement with your app.

Deletions New

See how many users remove your app from devices running iOS 12.3 or later. Measure App Deletions to better understand how users react to changes in your app, such as content updates, price adjustments, or crashes. Compare App Deletions by sources or groups of users to see which types of users are more likely to uninstall your app.

Marketing Campaigns

App Analytics lets you measure your marketing efforts so you can focus on the campaigns that are most effective. Create unique links for each marketing campaign to gain insight into which campaigns drive the most downloads and average spend per user. You can also track campaigns with the StoreKit API.

App Store Product Page

A great product page captures your audience’s attention, communicates the value of your app, and convinces users to download it. Now you can calculate how effective your product page is by tying the number of downloads to the number of product page views.

Paying Users

App Analytics counts users based on Apple ID instead of device type, giving you a more precise look at paying user data. See how many paying users you have in a day to assess whether any changes you make impact spending within your app. You can also filter by source to see if users are coming from a particular campaign or website.


Find out how many times your app crashes each day on iOS or tvOS. You can filter crash data by platform, app version, and operating system version to pinpoint the cause, helping you create a better experience for users.

Segment by Download Date

Only Apple can provide the date that an Apple ID first downloaded an app from the App Store. You can filter groups of users based on their purchase date to form a more complete picture as you compare and analyze user behavior.

Apple TV Data

Measure user engagement and monetization for your tvOS apps. In addition to seeing data on product page views, downloads, and engagement, you can see how many iOS users that were acquired with your marketing campaigns opened the same app on Apple TV.* You can also promote your tvOS app in another tvOS app and track the results using campaign links.

Sales and Trends

Understand your app downloads, proceeds, subscriptions activity, and more for your apps on all Apple platforms.

Understand Business Drivers

With Sales and Trends, you can view app units, proceeds, sales, pre-orders, and re-downloads to understand which of your apps or subscription in-app purchases are most popular. You can also filter data by selected date ranges, transaction types, subscription offerings, territories, and more to get an in-depth look at your business.


By understanding your redownload data, you can gauge the effectiveness of your reengagement marketing efforts. Sales and Trends shows you the transaction type of app downloads, including redownloads, free downloads, paid downloads, refunds, and updates.

Active Paid Subscriptions, Units, and Sales

For apps offering in-app purchase subscriptions, Sales and Trends tells you how many active paid subscribers your app has, how many new subscribers you’re getting each day, and how much you’re making in proceeds.

Subscription Activity

Find out how subscribers are moving between introductory pricing, paid subscriptions, reactivations, and cancellations. You can view the daily totals for these key subscription events for the seven days preceding a selected end date.

Subscription Cancellation Reasons

Sales and Trends can help you understand why users cancel a subscription. You can view the percentage breakdown of reasons for a cancelled subscription for a selected end date, including billing issues and price increases.

Subscription Conversion and Retention Rates

View monthly introductory price conversion rates and retention rates for the 12 months preceding a selected end date. With this information, you can gain a better understanding of the introductory pricing offers that are most effective in converting users. You can also see how effective you are at retaining subscribers, and whether the retention rate differs based on your app, the subscription start month, or the subscription offerings.

Payments and Financial Reports

Break out your earnings by product, territory, currency, price, and more with Payments and Financial Reports. You can see how much was paid each month, the rates used to covert your earnings from each storefront currency, and any adjustments or withholding taxes that have been applied. You can also download a single financial report that shows all currencies in which your app is sold.