Hello everyone,
I'm looking for advice from developers who may have encountered a similar situation.
I originally submitted an app called Bien, which provides financial services and handles sensitive user data. During review, Apple rejected the app under Guideline 5.1.1 and advised that the app must be published under a seller/company name that reflects the Bien brand.
Following that guidance, we went through the process of creating a new Apple Developer account under the appropriate company identity and submitted the app again using the new account.
However, the new submission has now been rejected under Guideline 4.3(a) (Spam) because the binary, metadata, and concept are similar to apps submitted under another developer account.
The challenge is that the similarities exist because it is the same app, being resubmitted under the new account that Apple previously indicated should be used.
We have:
- Submitted a formal appeal.
- Opened a support case with Apple.
- Provided the previous review communication showing the requirement to publish under the Bien company name.
Has anyone experienced a situation where an app was moved to a new developer account following Apple's ownership or branding requirements and subsequently received a 4.3(a) rejection?
If so:
- How was the issue resolved?
- Was additional documentation required?
- Did App Review eventually recognize the account transition and approve the app?
Any insights would be greatly appreciated.
Thank you.
