Seeking Advice on Repeated 4.3(b) Spam Rejection for a Custom Marketplace App

Hi everyone,

I'm looking for advice from developers who have successfully navigated Guideline 4.3(b) Spam concerns.

I've been building a custom marketplace platform called Goddess Destiny Psychics. The app includes custom advisor onboarding, advisor applications, identity verification, Stripe Connect onboarding, recorded readings, live chat functionality, advisor review workflows, admin moderation tools, automated approval/rejection processes, and a custom advisor evaluation system.

My first submission was rejected under 4.3(b). A later submission also included a functionality concern, which I addressed. On my most recent submission, the functionality concern was no longer present, but the app was again rejected under 4.3(b).

I've submitted an appeal because I believe the app contains substantial custom functionality and differs significantly from a simple template-based app.

Has anyone successfully appealed a 4.3(b) rejection for a marketplace or service-based app? If so, what information was most helpful in demonstrating that your app was sufficiently differentiated?

The review was completed in a relatively short amount of time, which left me concerned that some of the app's workflows may not have been fully evaluated.

Thank you for any insights.

They have recently starting enforcing this clause more specifically in your category/niche.

How does your app provide a "meaningfully different" experience and functionality from others?

Also, from what you mentioned, doesn't seem like there's anything that make it more suitable as native iOS app in the AppStore instead of a pure web based PWA.

Thanks for the feedback.

The app is more than a simple directory or booking platform. We’ve built a custom advisor onboarding and evaluation system, advisor progression and service unlock system, recorded reading workflows, advisor dashboards, profile management tools, push notifications, in-app messaging, and mobile video recording for advisor applications and content delivery.

While portions of the platform are also accessible on the web, the mobile app is designed to provide a streamlined experience for both clients and advisors through native notifications, camera/video functionality, messaging, and mobile-first advisor workflows.

Those are some of the points we’ve highlighted in our appeal, and we’re hopeful the review board will evaluate the full functionality of the platform.

Thanks again for taking the time to respond.

Seeking Advice on Repeated 4.3(b) Spam Rejection for a Custom Marketplace App
 
 
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