App Store shows wrong language

Hello,

I'm experiencing an issue with App Store Connect localization for my iOS app. Despite configuring the primary language as French and completing all localizable metadata in French (name, description, keywords, screenshots, etc.), the app is displaying in English on the App Store public listing.

Current setup:

  • Primary Language: French ✓
  • All mandatory fields filled in French ✓
  • App approved and published ✓

The issue: When users in France access the App Store, they see the app listed with language tag "EN" instead of "FR", even though all content is in French in App Store Connect.

What I've tried:

  • Verified primary language setting (already set to French)
  • Checked all visible metadata (all in French)
  • Waited 24h for sync/cache update
  • Re-submitted the app

Has anyone experienced similar behavior? Is there a specific requirement or setting I might be missing that affects how App Store determines the display language?

Note: I suspect one optional field (promotional text) might be empty in the localization section, but I would expect the system to either fill it with primary language content or display a warning rather than reverting to English.

Thanks for any insight!

Please include a link to your app in the App Store.

I searched your app on the (French) appstore.

It does find some Jussieu Secours, but that seem to be a different one, a medicine app, not a travel one as you show, named "Ma vie d'…"

So it seems your app (if Jussieu secours is its name) is not available on the store, neither in French, English or whatsoever.

Please provide more precise information.

App Store shows wrong language
 
 
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