Guideline 4.3(b) appeal pending — typical App Review Board response time?

Guideline 4.3(b) appeal pending — how can we confirm the App Review Board received it?

Our app was rejected under Guideline 4.3(b) on August 1, 2026.

We replied through App Store Connect the same day and respectfully requested reconsideration of the rejection.

After sending that response, we did not receive any further communication. The submission was moved back to “Pending Review” on August 5 and has remained there since.

Because we were unsure whether the reconsideration request was being actively reviewed, we submitted a formal appeal to the App Review Board on August 10.

We have not received a confirmation email for that appeal or any further communication yet.

Is there a typical timeframe for App Review Board appeals under Guideline 4.3(b)?

More importantly, is there an official way to confirm that the formal appeal was successfully received and is currently in the queue?

We do not want to cancel the current submission, resubmit the build, or interfere with an active appeal. We are happy to wait if the appeal is already being reviewed; we mainly want to make sure that it was properly received and that no further action is required from us.

Yeah, the same thing is happening to me. It honestly feels like Apple may have a company-wide strategy of taking an unbearably long time to respond to 4.3(b) resubmissions/appeals, essentially wearing developers down until they give up.

This completely disregards the developers who are putting in an enormous amount of time and effort simply to compete freely and fairly in the market. It is an extremely undemocratic and deeply disappointing approach.

I’m honestly stunned by Apple’s irresponsible handling of this process and its increasingly anti-developer stance. I consider this a major event and a political decision on par with saying, “There are too many gay people in the Bay Area, so we’re going to stop selling condoms.”

Seriously, Apple should rethink its decisions regarding 4.3(b).

Guideline 4.3(b) appeal pending — typical App Review Board response time?
 
 
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