Hello, We are raising a concern about the prolonged App Review process for our app: App name: Bling: Cute Calorie Tracker Apple App ID: 6789046574 Apple Developer Support Case ID: 20000141543427 Review Submission ID: 8e470b29-dde2-4c7e-abb5-5e54001763d6 Latest reviewed version: 1.0 (41) We have been trying to release our first version since July, with six rejection reviews across multiple builds and approximately 11 days of waiting per review cycle.
We already attended an App Review appointment on September 10 specifically to resolve this situation. During that appointment, we discussed the review concerns directly with an Apple representative. Our understanding from the conversation was that the issues discussed had been resolved. We were also told that reviewing functionality unrelated to the paywall would be much faster.
We relied on that guidance when moving forward with our next submission. Instead, we waited approximately another 11 days and received a new rejection concerning App Store screenshots.
This makes the appointment particularly frustrating. We took the additional step of speaking directly with App Review, yet the next cycle brought the same long wait and further issues. We left the appointment expecting a clearer path forward, but the subsequent experience did not reflect that understanding. Here is the review history:
- July 30 — Build 24: Paywall dismissal flow.
- August 10 — Build 27: Paywall flow and subscription trial disclosures.
- August 19 — Build 34: The same concerns raised again.
- August 31 — Build 35: Returning users to onboarding after dismissing the trial.
- September 10 — Build 36: Camera permission prompt wording.
- September 10: App Review appointment to discuss the concerns and next steps.
- September 22 — Build 41: App Store screenshots.
Our complaint concerns the overall feedback process. Issues have been raised across successive reviews, each requiring another lengthy wait. Why were the permission wording and screenshot concerns only identified in later rounds? Could they have been communicated alongside the earlier feedback so we could address them together?
Developers are responsible for making their apps compliant. Apple also has a responsibility to provide clear, timely, and coordinated feedback. After roughly two months of revisions and waiting, including support correspondence and a direct appointment, we still lack a complete understanding of what remains outstanding. We would appreciate answers to the following:
- How is guidance given during an App Review appointment documented and communicated to the team reviewing the next submission?
- Why did the next review still take approximately 11 days after we were told that reviewing non-paywall functionality would be much faster?
- Can someone follow this case through to resolution and reconcile the appointment guidance with the subsequent review?
- Can the current build and metadata receive a comprehensive review, with consolidated feedback on all currently identifiable issues?
- We have already contacted Developer Support and attended an App Review appointment. What is the next escalation route when those steps do not lead to clearer expectations or meaningful progress?
We are willing to make the necessary changes. But repeated 11-day cycles with fragmented feedback have delayed our initial launch for roughly two months. We need a coordinated review and an actionable path to completion.
Thank you.