How can I distribute my private (custom) app to specific users? Apps and Books is missing in Apple Business Manager

Hi,

Over the past few months, I developed an iPhone app and submitted it through App Store Connect.

My app has now been approved. I chose the private distribution model (not public).

Now I need help making the app available for specific users to download and install.

In App Store Connect, under Pricing and Availability > Pricing and distribution methods, I entered my Apple ID and my organization name.

From my research, I understand that I need to be registered at business.apple.com. I expected to see my app under Apps and Books in the side menu. However, my account has no side menu, and I can't find the Apps and Books section.

Could you please:

Give me step-by-step instructions on how to make my approved private app available for installation on specific iPhones? Explain why the side menu, and therefore Apps and Books, is missing in my Apple Business Manager account?

Thank you.

I think Apple Business Manager is for the client side. Here is a description of the process.

How can I distribute my private (custom) app to specific users? Apps and Books is missing in Apple Business Manager
 
 
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