I hate that the app store shows my personal name as the developer. At the same time, I don't want to go through the hassle and costs (California is expensive) to have an LLC or corporation. If I create a new Apple ID using a DBA name - for example "Johnny Apps", will that DBA display in the app store as the developer?
Thanks!
>I don't want to go through the hassle and costs (California is expensive) to have an LLC or corporation.
...then no, the name on the dev account will be the name displayed next to your apps in the store. That name can't be made up, DBA, etc.
Apple has this to say about that:
Can I enroll as an individual and have my company appear as the seller on the App Store?
No. To have your company name appear as the seller, your company must be recognized as a legal entity and you must be enrolled as an organization. If you are a sole proprietor/single person business, you must join as an individual and your legal name will appear as the seller. If you have enrolled as an individual and need to convert your individual account to an organization account, please contact us
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