I'm aware that Apple receives a high volume of app submissions, and I understand that the review process takes time. However, I've submitted expedited review requests due to a time-sensitive launch.
Apple states that over 90% of app reviews are completed within 24–48 hours. Unfortunately, my submissions have consistently been taking approximately 168 hours (7 days) per review. Each time, I receive only 1–2 issues to address. After making the requested changes and resubmitting, I'm facing another 7-day wait, often for another 1–2 issues.
I completely understand that apps must meet Apple's guidelines, and I'm more than willing to make any necessary changes. I'm simply trying to understand whether these extended review times are normal or if there may be something I'm doing incorrectly in the submission process.
This is my first time submitting an app to the App Store, so I would sincerely appreciate any advice, insight, or feedback from those who have been through this process.
Thank you!