Currently, We have 2 apps in the store each with 44 and 45 characters in the name and submitted to the store in August 2017. On the App information page in the itunesconnect, For one app which has 44 char, we are finding the message "App name can't be longer than 30 characters". However, for the other app with 45 characters, the message is not being shown. Do we need to change the App names to reduce characters in the app names to 30 or store allows to submit with current names?
Is the 30 character limit to App Name going to be applied for our existing apps upon submitting new version?
If you call 'em up, perhaps they can take a look on their side and help you sort things out: numbers here.