Search Ads Basic $100 Credit

Question

Created Dec ’17

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It's worth pointing out that for existing Search Ads users who've already gotten and burned through their initial $100 USD Search Ads credit they got when they signed up, that signing up for (or just starting to use) Search Ads Basic seems to credit your account with an additional $100 credit. I'd assumed the signup credit was only for new users to Search Ads in general, and hence didn't think it applied to me, but I'm seeing the extra credit appearing in my account today.

This is nice as it makes experimenting with Search Ads Basic totally 'no risk'. I also like the new model of only paying for installs and being able to set the maximum price paid for an install, as this means you can ensure any installs you get are profitable - unlike trying to balance bid prices and CPA in the traditional Search Ads Advanced (as it is now known). Now to see if it works in practice!

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Answer 1

harmeet.singh@britishcouncil.o OP

Dec ’17

That's great to know! Can I ask where do you see your credits in your account?

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Answer 2

robglassey OP

Dec ’17

On the Search Ads dashboard, click on your login name in the top right, then Settings. It’s on the Billing tab.

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Answer 3

mrcmd OP

Dec ’17

Under 'Promo Credit', I see 'Last Credit Applied on Dec 07, 2017'. But no amount. Do you see the 100$ somewhere? Can I see how much is used already?

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Answer 4

robglassey OP

Dec ’17

The way this worked the last time, no. You saw it being applied against your weekly Search Ad bills until it runs out, but there was nowhere on the web interface that tracked this directly. You sort of just have to work it out yourself based on the amount you're spending through the normal Search Ads dashboard, and by seeing when it stops being applied to your bills.

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