Choosing terms for your apps in the European Union

Required role: Account Holder, Admin, Finance, or Sales with Reports. View role permissions.

Historical App Install Reports are available for download through App Store Connect on the web and the App Store Connect API. To get started using the API, generate an API Key, assign user permissions, and learn how to download Sales and Trends Reports.

There are three versions of reports available:

• Version 1_0: historical report of first annual installs from only iPhone devices in 2023.

• Version 1_1: historical reports of first annual installs from both iPhone and iPad devices in 2023.

• Version 1_2: historical reports of first annual installs from both iPhone and iPad devices for any 12 month period.

To download them through App Store Connect on the web:

1. From the App Store Connect homepage, click Sales and Trends.

2. On the left, choose Sales and Trends Reports.

3. Go to the Historical App Install Reports section.

4. Choose a vendor.

5. Use the date picker to select a desired month or year.

6. Click Download.

Unzip the compressed GZIP (.gz) files by opening them or using a utility.

1. Open the extracted Install Summary report file in a spreadsheet application.

2. Headers at the top of the report indicate your developer name, the region (European Union), and the reporting year.

3. Data appears for the number of first annual installs generated by each app in your developer account, including the number of first annual installs above the threshold, the total number of first annual installs for each app, and a breakdown of first annual installs by install type.

4. Choose an app, and copy the number of first annual installs for that app from column E and paste it into the fee calculator.

If you sell digital goods and services in your app, you can input your sales data from Sales and Trends into the fee calculator to understand how your commission may change under the new fee model.

1. From the App Store Connect homepage, click Sales and Trends.

2. On the left, choose Sales.

3. In the date picker, select your desired date range. Ensure the date range matches the range of the historical App Install report you are using to estimate potential install fees.

4. Select “Add Filters”, “Device”, “iPhone”, and "iPad".

5. Select "Add Filters", "Territory". Under "My Groups", select "European Union".

6. Select “Add Filters”, “Parent App”, and enter the name or Apple ID of the app you want to evaluate.

7. A rounded sales value appears at the top of the dashboard. For a more exact value, click the export button on the top right of the chart and choose your preferred export option.

8. If you have exported your data from the chart, open the file in your preferred spreadsheet program and scroll all the way to the right to view your total sales on iPhone and iPad in the European Union.

9. Subtract any taxes applicable to your sales from this number. Consult your tax advisor if you have any questions.

10. Input the resulting number into the fee calculator.

Use the Historical App Install Reports to help you understand how you may accumulate first annual installs in the European Union if you choose to adopt the new business terms.