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Distributing apps in the European Union

Choosing terms for your apps in the European Union

Apple offers an Alternative Terms Addendum for developers distributing apps in the European Union (EU), which allows them to distribute apps outside the App Store. For developers who want nothing to change for them — from how the App Store works currently and in the rest of the world — no action is needed, and they can continue to distribute their apps only on the App Store and use its private and secure In-App Purchase system. For those who adopt the new terms, the fees you may owe to Apple may change. Access the available data and tools to help you determine how these terms may apply to your business if you choose to adopt them, including a fee calculator, new App Install reports, and the Sales and Trends dashboard.

This information is provided for estimation purposes only.

To understand potential fees if you choose the new business terms, you can use your app’s historical performance to estimate future fees. You'll need:

  • The number of first annual installs your app generated in a 12 month period, which is available in the Historical App Install Reports in Sales and Trends. Fees won’t be charged against installs in these reports.

    Note: App Clip installs and installs from Apple Business Manager and Apple School Manager aren't included in these reports, but will be measured and counted if you agree to the new business terms.

  • If you offer in-app purchases: Your app’s previous sales from iPhone and iPad devices in the EU, available in the Sales and Trends dashboard.

Report Name

Notes

Install Summary Report

Provides estimated first annual installs in the last 12 months for each app, and the number of installs over the threshold.

Install Detail Report

Provides first annual installs by app, territory, install type, install channel, and month for the last 12 months.

Learn about using these reports to estimate your fees.

Learn about downloading these reports using the App Store Connect API or Reporter.

Learn about the Core Technology Fee.

Required role: Account Holder, Admin, Finance, or Sales with Reports. View role permissions.