First annual install types
Install type descriptions, and whether they may be counted as a first annual install.
|
Scenario |
Description |
Can be a first annual install |
|---|---|---|
|
First-time install |
The first time an app is installed onto a device by an Apple ID account. |
Yes |
|
Re-install |
A subsequent installation of an app onto a device by an Apple ID account. |
Yes |
|
App update |
The process of replacing an app on a device with another version of the same app. Includes auto-updates. |
Yes |
|
App bundle |
A group of apps made available together as a single download. |
Yes |
|
App Clip |
A small part of an app that lets you do a task quickly, like rent a bike, pay for parking, or order food. |
Yes |
|
TestFlight app installs and updates |
Pre-release versions of your app. |
Yes |
|
Installs from Apple Business Manager |
An App Store program that enables businesses to easily buy and distribute content. |
Yes |
|
Installs from Apple School Manager |
An App Store program that enables schools to easily buy and distribute content. |
Yes |
|
Installs of unlisted apps |
Apps that are discoverable only with a direct link, and don't appear in any App Store categories, recommendations, charts, search results, or other listings. |
Yes |
|
Installs from Apple Configurator |
A software application that enables users to quickly configure large numbers of devices. |
Yes |
|
iOS app with Watch app |
iOS apps with watchOS extensions. |
Yes |
|
Standalone iMessage/Stickers apps |
Installs of standalone iMessage apps or sticker packs downloaded from the App Store for iMessage. |
Yes |
|
Installs of Enterprise apps |
Proprietary, internal-use apps developed and deployed by large organizations in the Apple Developer Enterprise Program. |
No |
|
App installs on iPadOS, tvOS, macOS, visionOS, or watchOS |
Apps installed on Apple platforms other than iOS. |
No |
|
Auto-installs |
The process of automatically installing an iOS app onto a device other than where the app was manually installed. Controlled by the device's settings. |
No |
|
The process of installing an app onto a fresh device from iCloud Backup, where the app has been previously installed by the associated Apple ID account. |
No |
|
|
Demo accounts |
Downloads associated with an account provided to Apple for App Store review purposes only. |
No |
|
Internal testing / Xcode |
Installs of apps directly from Xcode. |
No |
|
Retail accounts |
An account created and used for use in Apple Retail stores. |
No |
|
Reinstalls of an offloaded app |
Reinstallations of apps that were offloaded in order to save space on the device. |
No |