Get started with app design

Great app experiences are attractive, intuitive, and easy to use. Discover the tools and technologies for designing great apps, developing a strong idea, and clearly communicating with content, color, sizing, layout, and typography. Learn key design principles for creating simple, unique, meaningful and beautiful apps.

The Qualities of Great Design

Great Design isn’t magic, it is crafted with care by real people. Explore the characteristics of great design through the voices of designers from Apple and our developer community. Learn how they take inspiration from everyday life, conceive and refine ideas, and push themselves to design apps...

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Designing Fluid Interfaces

Discover the techniques used to create the fluid gestural interface of iPhone X. Learn how to design with gestures and motion that feel intuitive and natural, making your app a delight to use.

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Essential Design Principles

Design principles are the key to understanding how design serves human needs for safety, meaning, achievement and beauty. Learn what these principles are and how they can help you design more welcoming, understandable, empowering and gratifying user experiences.

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60-Second Prototyping

Learn how to quickly build interactive prototypes! See how you can test new ideas and improve upon existing ones with minimal time investment and using tools you are already familiar with.

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Right to Left Human Interface Guidelines

HIG - Inclusion