Build privacy in your app

At Apple, we believe that privacy is a fundamental human right. Learn about our four pillars of privacy, how we brought these principles together to design iCloud Private Relay, and how you can approach building privacy in your app in line with those fundamentals. Explore how you can build data minimization, on-device processing, transparency and control, and security protections right into your app. We’ll also show you how you can measure your ad campaigns and HTTP traffic in apps and on the web without compromising privacy.

Apple’s privacy pillars in focus

At Apple, we believe that privacy is a fundamental human right. Learn about our four pillars of privacy, how we brought these principles together to design iCloud Private Relay, and how you can approach building privacy in your app in line with those fundamentals. Explore how you can build data...

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Meet privacy-preserving ad attribution

Discover how you can measure your ad campaigns in apps and on the web without compromising privacy. We'll introduce you to Private Click Measurement and explore SKAdNetwork, which provides you with a more secure, private, and useful way to measure your app installs.

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Analyze HTTP traffic in Instruments

Learn to use the Instruments Network template to record and analyze your app's HTTP traffic. We'll show you how to explore and visualize the behavior of sessions, tasks, and individual HTTP requests to ensure data is transmitted efficiently and respects people's privacy.

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Resources

App Store Guidelines: User Privacy and Data Use

Human Interface Guidelines: Accessing User Data

Introducing Private Click Measurement, PCM

Protecting the User’s Privacy

Supporting User Privacy