Build privacy in your app
June 7, 2021
Privacy icon inside of a speech bubble.
At Apple, we believe that privacy is a fundamental human right. Learn about our four pillars of privacy, how we brought these principles together to design iCloud Private Relay, and how you can approach building privacy in your app in line with those fundamentals. Explore how you can build data minimization, on-device processing, transparency and control, and security protections right into your app. We’ll also show you how you can measure your ad campaigns and HTTP traffic in apps and on the web without compromising privacy.
Apple’s privacy pillars in focus
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Meet privacy-preserving ad attribution
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Analyze HTTP traffic in Instruments
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App Store Guidelines: User Privacy and Data Use
Human Interface Guidelines: Accessing User Data