What's new with the App Store

App Store icon  inside of a speech bubble.

Discover the latest capabilities to improve the discovery of your app on the App Store, and deliver high-quality app experiences.

  • WWDC21

Meet in-app events on the App Store

  • WWDC21

Safeguard your accounts, promotions, and content

  • WWDC21

What's new in App Analytics

  • WWDC21

Meet TestFlight on Mac

  • WWDC21

Mitigate fraud with App Attest and DeviceCheck

  • WWDC21

Get ready to optimize your App Store product page

  • WWDC20

What's new in App Store Connect

  • Tech Talks

Family Sharing for in-app purchases

  • Tech Talks

Designing for Subscription Success

  • WWDC18

Automating App Store Connect

  • WWDC20

Expanding automation with the App Store Connect API

Resources

Developer Insights