What's new with the App Store
June 7, 2021
Discover the latest capabilities to improve the discovery of your app on the App Store, and deliver high-quality app experiences.
Meet in-app events on the App Store
Discover how you can promote timely events happening in your apps and games — like a game competition, a movie premiere, and more — directly on the App Store. We’ll show you how in-app events now appear on the App Store and how to create, schedule, and manage them in App Store Connect.
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Safeguard your accounts, promotions, and content
Discover how to keep your accounts, apps, and content protected. We’ll explore the tools Apple has built to help developers keep their apps and systems safe and secure, and show you how to safeguard against attackers, bad actors and nefarious activity to help protect your ecosystem.
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What's new in App Analytics
App Analytics helps you maximize your opportunity on the App Store by providing privacy-friendly insights about your app. Learn about four new ways to grow your business, including information about custom product pages, in-app events, product page optimization, and new metrics about transactions...
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Meet TestFlight on Mac
TestFlight has come to Mac. Learn how you can manage builds and testers, collect feedback, and deploy your macOS app. Discover enhancements for internal testing and new features that integrate with Xcode Cloud to make testing even easier on all platforms.
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Mitigate fraud with App Attest and DeviceCheck
Discover how to use App Attest and DeviceCheck, Apple’s powerful anti-fraud tools, created to safeguard your apps and content. Unlock the secrets of deploying App Attest by incorporating it into your app to block unauthorized modifications of your app and content. We'll also show you how to use...
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Get ready to optimize your App Store product page
Discover new ways to make your product page more relevant. Learn how you can use custom product pages to highlight different features and content in your app for different users. Explore how you can optimize your product page by comparing the effectiveness of different visual assets to see what...
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What's new in App Store Connect
Discover the latest improvements to App Store Connect, your suite of tools to upload, submit, and manage apps on the App Store. Learn about enhancements to the App Store Connect API, in-app purchase and subscriptions, Game Center, and more.
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Designing for Subscription Success
Providing a great subscription experience within your app makes it easier to acquire new subscribers. Learn how to more clearly communicate the value of your subscriptions, streamline your sign up flow, and make subscriptions appealing and effortless.
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Expanding automation with the App Store Connect API
Make routine tasks in App Store Connect a thing of the past when you automate your workflow with the App Store Connect API. Learn how you can manage more about your presence on the App Store with the App Metadata API, or use the new Power and Performance Metrics and Diagnostics API to access the...
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