Develop Custom Apps for Business

Engage with business customers to design and build customized apps that work best for them. Custom B2B apps are delivered privately through the Volume Purchase Program. You can distribute to authorized buyers that you identify, giving your business customers privacy and security.

Customize Apps

Meet the unique needs of businesses by privately offering custom B2B apps to Volume Purchase Program for Business members.

  • Tailored look and feel, such as company logo or branding
  • Specific functionality for a business process or workflow
  • Special configuration for IT environments
  • Security features for sensitive or private company data
  • Custom features for partners, dealers, or franchises

Distribute Privately

Custom apps are distributed privately to authorized Volume Purchase Program for Business members that you identify in App Store Connect. Customers sign in and purchase their apps on the Volume Purchase Program store.

How it Works

To build and distribute your custom B2B apps on the Volume Purchase Program store, follow these steps.

Set Up

After you complete your enrollment in the Apple Developer Program, make sure your tax and banking information is set up in App Store Connect.

Learn about enrollment


As you build apps tailored to your customers’ requirements, be sure to review our best practices for in-app authentication, encryption, and more.

Learn more

Select Pricing

You can offer custom apps for free or at any price tier you select. Once you identify your customers and release date, you’re all set.

Sign in to App Store Connect


Select the custom B2B distribution option in App Store Connect. If your app contains sensitive data, provide sample data and authentication for our review team.

What Business Customers Need to Do


Once your customer has a volume purchasing account with Apple, they can easily buy apps that meet their business needs, and get custom B2B apps you’ve built for them.

Learn more about the VPP for Business


Custom B2B apps will appear in your customer’s Volume Purchase Program account. Customers select the app and enter the quantity they want to purchase on the Volume Purchase Program store


Your business customers can use third-party Mobile Device Management (MDM) solutions to help manage and distribute their apps. Or they can provide redemption codes to their users via email or an internal website.

Learn more about Mobile Device Management