Develop custom iOS apps for business.

Opportunities everywhere.

Businesses are always looking for ways to extend the capabilities of their iOS devices. You can meet their unique needs by offering custom B2B apps privately through the Volume Purchase Program for Business.

Custom B2B apps present a world of opportunities to further monetize your development efforts. You can set the price or offer your app for free.

Customize apps in all kinds of ways.

Build solutions that meet each of your customer’s unique needs:

  • Tailored look and feel, such as company logo or branding
  • Specific functionality for a business process or workflow
  • Special configuration for IT environments
  • Security features for sensitive or private company data
  • Custom features for partners, dealers, or franchises

Distribute custom B2B apps privately.

Offer your customers peace of mind, with a secure way to distribute custom B2B apps. When you create a custom app, it can only be sold privately to authorized purchasers you identify through iTunes Connect. You can target apps for release on specific dates when you submit them or adjust the release date after your apps are approved. Once apps are approved, customers can sign in and purchase apps through the Volume Purchase Program website.

How does it work?

It’s easy for iOS developers to offer custom B2B apps and for customers in the Volume Purchase Program to get them. Here’s how it works:

  • Develop a custom B2B app.

    As you build an app tailored to your customers’ requirements, be sure to review our best practices for in-app authentication, encryption, and more.

    Learn more in the iOS Developer Library

  • Update your iTunes Connect account.

    Make sure you have agreed to the latest iOS Program License Agreement and all attached Schedules and that your tax and banking information is set up in iTunes Connect.

    Sign in to iTunes Connect

  • Select your price and identify your customers.

    You can offer custom apps for free or at any price tier you select. Once you identify your customers and release date, you’re all set.

    Sign in to iTunes Connect

  • Submit your app for review.

    Select the custom B2B distribution option in iTunes Connect. If your app contains sensitive data, you should provide sample data and authentication for our review team.

    iTunes Connect Developer Guide

    App Store Review Guidelines


Watch Building and Distributing Custom B2B Apps for iOS

Your business customers will need to:

  • Enroll in the Volume Purchase Program for Business.

    Once your customer has a volume purchasing account with Apple, they can easily buy apps that meet their business needs, and get custom B2B apps you’ve built for them.

    Learn more about the Volume Purchase Program for Business

  • Purchase apps.

    Custom B2B apps will appear in your customer's Volume Purchase Program account. Customers can select the app and enter the quantity they want to purchase from the Volume Purchase Program website.

  • Distribute apps to users.

    Your business customers can use third-party Mobile Device Management (MDM) solutions to help them manage and distribute apps. Or customers can provide redemption codes to their users via email or an internal website. Learn more about Mobile Device Management

The Volume Purchase Program is available in:
Australia, Canada, France, Germany, Italy, Japan, New Zealand, Spain, United Kingdom, and the United States.

iOS Developer Program membership is required to access tools and resources related to custom B2B apps for iOS and App Store distribution. Not a member? Learn more