An easier way to pay within apps and websites.

Apple Pay provides an easy and secure way to pay for physical goods and services such as groceries, clothing, tickets, and reservations in your iOS apps. And this fall, you can integrate Apple Pay into your watchOS apps and websites in Safari. By using Touch ID or double-clicking Apple Watch, users can quickly and securely provide their payment, shipping, and contact information to check out with just one touch. Customers love the simplicity of Apple Pay, and you'll love the increased conversion rates and new user adoption that come with it.

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Apple Pay on the Web

Websites will soon be able to offer customers this easy, secure, and private way to pay. With the release of macOS and iOS 10, Apple Pay is coming to Safari on your Mac, iPhone, and iPad. Learn how to get your website ready for Apple Pay.

Watch the WWDC session Apple Pay on the Web

Apple Pay in Action

From retail to restaurants, apps using Apple Pay are building great customer experiences and achieving successful business results.

  • Apple Pay has facilitated greater real-time commerce, improved conversion and enhanced the overall Groupon mobile experience.

    Joanne Soo, Product Manager at Groupon

    By replacing the “Buy” button with Apple Pay, Groupon now provides an express checkout where new customers can purchase a deal with a single tap. For new users, Groupon seamlessly creates an account when they make their first purchase.

  • We defaulted all our iOS customers to Apple Pay in a recent redesign of the DoorDash app - even those that already had a card on file — and they loved it! Customers love the simplicity of Apple Pay.

    Zachary Kinloch, Head of Growth at DoorDash

    By defaulting all users with an eligible device to Apple Pay when they relaunched their app, the DoorDash team removed friction from the checkout experience for new users and added the security and privacy of Apple Pay for existing users.

  • Apple Pay customers are three times more likely to pay with OpenTable.

    Catherine Porter, SVP of Strategy and Business Development at OpenTable

    OpenTable built an innovative experience for its customers and enabled restaurants to provide better hospitality for their guests by eliminating the hassle of the credit card back-and-forth — it’s all taken care of when the reservation is made in OpenTable. Since customers can settle their tab with just one tap using Apple Pay, many more diners have tried the new experience.

  • Apple Pay users buy 20% more mobile tickets through our app. Introducing the ability to add cards to Apple Pay in the app boosted our Apple Pay sales by 25% leading to further accelerated growth.

    Dave Slocombe, Product Owner Mobile Apps at Trainline

    Trainline added the ability to set up Apple Pay right from the app. Users can also use the card associated with their iTunes or App Store account as as a simpler alternative to provisioning a card in the Trainline app.

  • We’ve seen a 250% increase in our conversion rate with Apple Pay.

    Bill Devine, Director of Product at Indiegogo

    By offering Apple Pay right on the list view, customers can complete a transaction in just one tap. With Apple Pay, there’s no need for payment method selection or data entry, resulting in an optimal customer experience and more contributions.

  • With Apple Pay, our conversion rate has tripled.

    Giacomo DiGrigoli, VP of Product at Chairish

    With Apple Pay, customers can buy directly from the product detail page. There is no need to add to a cart or fill out a lengthy form to complete a purchase, making it much faster than other methods.

  • Apple Pay customers have a 30% higher purchase frequency than other users.

    Joseph Einhorn, CEO of Fancy

    Adding the Apple Pay button to every product detail page means customers can quickly make a purchase. Apple Pay provides a customer’s current payment information, shipping address, shipping method, and contact information so they can check out without filling out lengthy forms. With a better first time experience, customers come back more frequently.

Guides and Reference

Learn how to design and build your app and website for Apple Pay.

New

eCommerce Platforms

For simple web-based Apple Pay integration, you can get started by working with Demandware, Shopify, or IBM eCommerce platforms.

*IMPORTANT: Apple makes no representations of any kind regarding such vendors, including with respect to any information or services. Any questions, complaints or claims regarding such vendors must be directed to the appropriate vendor, and under no circumstances will Apple have any liability for your use of such vendors or services.