Check out is simpler.
Accepting Apple Pay is faster than accepting traditional credit and debit cards and other payment methods. Customers no longer need to spend time searching for their wallet and finding the right card. Within apps or websites your customers can check out with a single touch.
Customers can complete their purchase from a product page with a single tap, without the need to add to a cart or fill out a form.
Make checkout simple and fast by using Apple Pay as the default payment method. With Apple Pay as the default and prominent option, you can reduce cart abandonment and customer frustration, and increase conversion.
Users who have not yet provided a card can do so and pay immediately without leaving your app or website. Detect if customers are using an Apple Pay-capable device and offer to set up Apple Pay within the checkout process.
Data is more secure.
Accepting Apple Pay is also more secure than accepting traditional credit, debit, and prepaid cards. Every transaction on your customer’s iPhone or iPad requires Face ID, Touch ID, or a passcode. And each time your customer takes their Apple Watch off their wrist, the passcode must be entered to access it. In addition, you don’t receive your customer’s actual credit or debit card numbers, so you aren’t handling sensitive data in your systems when customers pay with Apple Pay.
Wallet and Apple Pay: Creating Great Customer Experiences
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