My App Rejected 4.3 Design: Spam

App Store Distribution & Marketing App Review App Review

Created Jan ’19

Replies 29

Boosts 10

Views 52k

Participants 34

i submitted app yesterday to review, This morning I was surprised that the application was rejected, Reason 4.3 Design: Spam.

And I've introduced an application programmed by myself, and a unique design.

This message I received

Guideline 4.3 - Design

We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.

The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.

what should I do ?

abebabuzir OP

Apr ’25

Same here. I spent $15K as a grad student building an app that was accepted and loved by my classmates. Sadly, Apple never gave me clear feedback—just vague rejections with the word “or.” I even requested a call, but they never responded. It’s been rough. Now I’m stuck looking for a second job.

AbdullahAldughayem OP

Apr ’25

Add me to the list of people who got rejected for the same reason, I worked on the app for months and I have different functionality then the other generic apps yet I still got rejected...

mklnz5 OP

May ’25

In the same boat here, I've spent a few more weeks updating the design and adding some unique features, however I'm getting rejected in subsequent reviews (and the reviewer didn't even bother to login to the app and make a purchase).

It seems like subsequent reviews are not in depth and I'm being rejected in less than 5minutes of review without even noticing the new features and design I've added.

So what now?

gorodetsky OP

Mar ’26

Me too.. What is going on?