impressions: How valuable?

Impressions:
"the number of times your app has shown up on the app store"


You'll have to excuse me if this question is a bit silly, but I can't help but ask seeing as I am very new at this.
I released my games just a couple days ago, and my question is regarding impressions.
It clearly says x times app has shown up on the store.


Is this how often it has been seen on devices?
Is it how often it has been loaded into app store by users, but not seen?


I'm really curious about this, because right now I have 26.000 impressions, and 23 downloads.


Released on Jul 24:
3 impressions


Jul 25:

25,916 impressions


And no info on Jul 26 and today, but I would guess that's because it needs time to gather info and such.
How does impressions work, and is it something I should pay attention to?

Accepted Reply

This thread has been deleted

I think that large number of impressions is tied directly to it being in that category, only, and not any indication of real user interaction.


See:


Good luck.

Replies

Apple says this about that...


https://developer.apple.com/app-store/app-analytics/

https://itunesconnect.apple.com/downloads/Documentation/iTunes_Connect_App_Analytics_Guide_v1.pdf


App Store Impressions
See how many times your app’s icon has been viewed on the App Store, including in search results, Featured, Top Charts, and your App Store product page. With App Store Impressions, you can calculate how often users click through to download your app from seeing it anywhere on the App Store.