Seeking Clarification on Guideline 3.1.3(c) - Enterprise Services and In-App Purchases

Hello everyone,

I’m reaching out for some guidance regarding App Store Guideline 3.1.3(c) and an issue we’re facing during the app review process. Here’s the situation:

Our app is designed exclusively for organizations (e.g., businesses, schools, etc.) and is not intended for individual users, consumers, or families. Organizations purchase access to our services directly through our website, and we manually onboard them into the app. Individual users cannot register themselves or gain access to the app unless they are part of a pre-approved organization.

However, during the app review process, we received the following feedback:

We noticed in our review that your app offers enterprise services that are sold directly to organizations or groups of employees or students. However, these same services are also available to be sold to single users, consumers, or for family use without using in-app purchase.

We believe this is a misunderstanding because:

  1. Our app does not allow individual users or families to register or access the app.

  2. All purchases are made outside the App Store via our website, and only organizations can complete these transactions.

  3. We manually onboard organizations and their users – there is no way for individuals to sign up or pay for access within the app.

We’ve already explained this to the App Review team in App Store Connect, but we’re still facing issues. Has anyone else experienced something similar? If so, how did you resolve it?

Here’s what we’ve done so far:

  • Clearly stated in the app description that the app is for organizations only.

  • Ensured that individual users cannot register or pay for access within the app.

We’d appreciate any advice or insights from the community on how to better communicate this to the App Review team or if there’s something we might be missing.

Thank you in advance for your help!

Best regards, Bashar

Thank you for your post. If you disagree with the outcome of the review, we recommend submitting an appeal to the App Review Board. When filing your appeal, make sure to:

  • Provide specific reasons why you believe your app complies with the App Review Guidelines.
  • Submit only one appeal per rejection.
  • Respond to any requests for additional information before submitting an appeal.

Once you have submitted the appeal we can escalate it to the App Review Board for review. The App Review Board will contact you directly as soon as they've completed their investigation.

Seeking Clarification on Guideline 3.1.3(c) - Enterprise Services and In-App Purchases
 
 
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