Hi There!
I released an app called Taino VPN with Russian IP on AppStore a month ago. After that, I updated the app successfully several times with minor fixes. Last time I submitted a new release with only small metadata and keyword updates and got rejected by Guideline 4.3(a) - Design - Spam. Original message is "We noticed your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences."
I'm now very confused!
On Apple's official website Guideline 4.3(a) says: Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. It does not make any sense because I have only 1 app developed from the scratch by me. Also, it does not match with Original reject message and 4.3(a) says nothing about other developers.
I hope apple review support could guide me on it.
Looking forward and thanks!