Guideline 4.3(a) - Design - Spam

Dear Apple Review Team & Develpers! Could anyone clarify why Apple Reviewers, when rejecting the app under Guideline 4.3(a) - Design - Spam, do not provide any specific details? Each time my app is rejected, I receive a generic, automated response. In contrast, I provide detailed information and request clarification on the exact reasons for the rejection- specifically, what aspects of the app do not meet Apple's requirements. However, the responses I receive are always the same standard message without any useful details.

Am I correct in understanding that the review process is entirely automated, with no human evaluation, resulting in repetitive, unhelpful replies? I would appreciate a more detailed response that can genuinely help me address the issue and ensure my app complies with Apple's guidelines.

Here is their standard generic response to any my reply where I provide details and ask questions, but Apple Reviewer answer alsway with the same text: Guideline 4.3(a) - Design - Spam

This app duplicates the content and functionality of other apps on the App Store, which is considered a form of spam.

Specifically, this app appears to be identical to apps already on the App Store from other developers.

Apps that duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps.

Next Steps

It would be appropriate to revise your app to provide a unique experience or submit a new app that does not duplicate the content and functionality of other apps on the App Store.

Resources

Some factors that contribute to a spam rejection may include:

  • Submitting an app with the same source code or assets as other apps already submitted to the App Store
  • Creating and submitting multiple similar apps using a repackaged app template
  • Purchasing an app template with problematic code from a third party
  • Submitting several similar apps across multiple accounts

Learn more about our requirements to prevent spam in App Review Guideline 4.3(a).

Support

  • Reply to this message in your preferred language if you need assistance. If you need additional support, use the Contact Us module.
  • Consult with fellow developers and Apple engineers on the Apple Developer Forums.
  • Provide feedback on this message and your review experience by completing a short survey.

Review Environment Submission ID: c4a62f43-b02a-40f0-b763-e00fcc996512 Review date: March 04, 2025 Version reviewed: 11.4.1202

Answered by endecotp in 827688022

Could anyone clarify why Apple Reviewers, when rejecting the app under Guideline 4.3(a) - Design - Spam, do not provide any specific details?

Because they don't have to.

Your relationship with Apple is governed by the developer agreement that you signed. It says what you and Apple have to do. There is nothing in there that says that Apple has to provide any reasoning for their rejections. See section 6.9.

Accepted Answer

Could anyone clarify why Apple Reviewers, when rejecting the app under Guideline 4.3(a) - Design - Spam, do not provide any specific details?

Because they don't have to.

Your relationship with Apple is governed by the developer agreement that you signed. It says what you and Apple have to do. There is nothing in there that says that Apple has to provide any reasoning for their rejections. See section 6.9.

Guideline 4.3(a) - Design - Spam
 
 
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