App Store Rejection - Guideline 4.3(b) - Spam (Dating Apps)

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kolbalt OP

Created 3d

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Hi everyone,

I understand that Apple is cracking down on generic dating apps, and I totally agree that the App Store is full of low-effort clones. However, our app is a legitimate business with a real user base actively requesting an app version.

Been operational since 2020 and serves users in Australia, the US, Canada, and Brazil, with over 57,000 monthly active users (MAUs). This isn’t a reskinned template or a quick-fix dating app—it’s an extension of a platform that users already trust and rely on.

Our unique features include: Disappearing Photos & Voice Notes – Messages auto-delete after being viewed for better privacy.

Private Galleries with Revocable Access – Users can share and revoke access to private albums anytime.

We explained these points in our App Review Notes, but Apple keeps rejecting the app with the same template response about "duplicate content in a saturated category."

Has anyone successfully overcome this type of rejection for a dating app? Any advice would be greatly appreciated!

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Answer 1

App Review OP

Apple

2d

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences.

If you have questions about App Review's review of your app, we recommend you respond in the review center to request a call with an Apple representative. You can also schedule an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer ID and select "App Review Appointment." A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

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