Hi all, I’ve been working on an innovative dating app — it focuses on short videos and AI-powered recommendations, rather than static profiles/images and swipe interactions. It includes:
- Short-form video feeds instead of pictures
- AI-generated summaries from uploaded videos (hobbies, personality, etc.)
- AI-driven feed recommendations based on user "like" behavior
- Free, unlimited messaging between mutually interested users
- Inclusive for all genders, non-swipe-based UI
Despite these features, the app has been repeatedly rejected under Guideline 4.3(b): Design – Spam. The review feedback refers to "duplicative functionality in a saturated category."
I’ve filed an appeal and previously raised this in the forums — where I received helpful feedback. I would love any insights, examples, or advice from others who’ve built in saturated categories while navigating this rule.
I genuinely believe the app brings something innovation and unique experience to dating app users on iPhone. And it's bringing some freshness to this saturated category. If any Apple team member is monitoring this thread, I’d greatly appreciate guidance or further clarification.
Thank you!