Hi all,
I’ve been working on an innovative dating app — it focuses on short videos and AI-powered recommendations, rather than static profiles/images and swipe interactions. It includes:
Short-form video feeds instead of pictures
AI-generated summaries from uploaded videos (hobbies, personality, etc.)
AI-driven feed recommendations based on user "like" behavior
Free, unlimited messaging between mutually interested users
Inclusive for all genders, non-swipe-based UI
Despite these features, the app has been repeatedly rejected under Guideline 4.3(b): Design – Spam. The review feedback refers to "duplicative functionality in a saturated category."
I’ve filed an appeal and previously raised this in the forums — where I received helpful feedback. I would love any insights, examples, or advice from others who’ve built in saturated categories while navigating this rule.
I genuinely believe the app brings something innovation and unique experience to dating app users on iPhone. And it's bringing some freshness to this saturated category. If any Apple team member is monitoring this thread, I’d greatly appreciate guidance or further clarification.
Thank you!
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Hello team
I submitted an app. It's a dating app. There are definitely some innovations and uniqueness in it, like it's inclusive to all genders, it's based on short video instead of a profile with 1 or 2 pictures. The user experience is definitely better than those 'swipe to like or pass' apps. But due to the 'guideline 4.3 Spam', it's rejected twice.
I submitted an appeal, but it's been like 10 days, I haven't heard anything about the appeal. How long will the appeal take?
Thanks
Topic:
App Store Distribution & Marketing
SubTopic:
App Review