Hello Developer Community and Apple Staff,
Like many others I've seen posting here recently, I'm facing persistent Guideline 4.3 Spam rejections for my puzzle games. I'm hoping for guidance as I believe I've identified and corrected the initial technical cause, but I'm still facing rejection and need help understanding why.
My Situation:
I develop grid-based puzzle games in Unity, often using my own well-developed reusable codebase (for GridManager, Tile logic, etc.).
My last successfully approved app ("Seat Em All!") used my standard workflow: New empty Unity project + import my necessary code = No 4.3 issues.
The 4.3 rejections started with my next game ("Twisty Train"). My mistake: Duplicated the entire "Seat Em All!" project folder, including all .meta files/GUIDs. I now understand this likely triggered spam flags due to identical technical IDs, despite adding new mechanics.
My subsequent game ("Egg Pack") unfortunately repeated this flawed copy process from "Twisty Train" and was also rejected under 4.3.
Corrective Actions Taken for Latest Submission:
For my most recent submission, ("Egg Factory: Sorting Puzzle" - conceptually similar to Egg Pack but built to fix the issue), I took specific, major steps to address the technical duplication:
Used a new, unique Bundle ID.
Used the "GUID Fixer" tool to regenerate unique GUIDs for ALL assets within the entire project folder.
Used a new app name and icon.
The Current Problem:
Despite these steps to eliminate technical duplication and ensure unique identifiers, "Egg Factory: Sorting Puzzle" was still rejected under Guideline 4.3 Spam.
Seeking Specific Feedback & Potential Causes:
I'm now trying to understand what, beyond unique technical identifiers, is causing this. I design my games ("Seat Em All!", "Twisty Train", "Egg Factory") to have distinct core mechanics and themes, even if they share my Unity codebase and a visual style.
Could the automated review be detecting structural similarities in my own reusable code, even with unique GUIDs, and potentially misinterpreting it as template usage (similar to issues some devs using specific game engines have reported)?
Is the consistent visual art style across different themes being flagged?
Is the core puzzle/sorting loop considered too similar despite mechanical differences?
Request for Call:
Getting generic 4.3 feedback isn't helping me resolve this. I've seen other developers mention that a direct call with the App Review team was invaluable for clarifying complex situations like this. Would it be possible to schedule a call to discuss my case? Understanding the specific reason "Egg Factory" is still flagged, despite the technical fixes, is crucial for me to move forward correctly and ensure compliance.
Any insights from the community, or specific guidance/a call from Apple Staff, would be incredibly helpful.
Thank you, UtkuG
