How to Offer In-App Purchase Features for VPP-Managed App via Apple Business Manager?

App Store Distribution & Marketing General
KamalK2 OP
Created Aug ’25
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I have an app on the App Store that includes in-app purchases (a subscription tier). An organization has expressed interest in deploying our app across their devices using Apple Business Manager (ABM) and Intune (MDM) as a VPP-managed app.

They would like to purchase and distribute the subscription-based Pro features through Apple Business Manager, but as far as I understand, in-app purchases are not currently supported in VPP deployments.

Is there any recommended approach to enable Pro features in this setup?

Would appreciate guidance or best practices from others who’ve handled similar use cases.

Thanks in advance!

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DTS Engineer OP
Apple
Aug ’25
Accepted Answer

From Intro to content distribution for Apple devices: Note: In-app purchases and subscriptions aren’t compatible with volume purchasing, Managed Apps, or Managed Apple Accounts. Developers may offer a separate full-featured version of their apps (sometimes as a Custom App) for education or enterprise customers that need to deploy apps at scale.

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How to Offer In-App Purchase Features for VPP-Managed App via Apple Business Manager?
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