Spam Design

Hi. My friend and I are new to app developing. We made an app together and I made one alone on the side. But we are not joined. we each pay seperate taxes and not some scam design post of apps.

Apple flagged both with spam design, so we assumed it was related. but not sure anymore. app1 is a travel related app operating globally. we have IAP but also destination inspiration and global food information, which is free in the app. app2 is about one single country and has a lot of information about travelling in that country and some IAP too.

IAP in both apps are the same product, but unique in appstore. it only exists on websites apart from these two apps. both are made in adalo so even though the colours are different they are made in the same system. In app1 IAP is the main product, in app2 its not. we have tried so much to get app1 through but they keep rejecting with spam design. After a while they suddenly approved app2, after renaming it, changing colours and highlighting the information about the country is a demand. But we did the same to app1. It very frustrating not to know exactly whats wrong.

we are trying hard to figure out what the issue is, we dont see any other apps with this. does anyone know what it can be? we have changed name, re designed, made sure text is not generic, added value for the users. explained we operate seperate even though we know each other.

This is the message: Hello,

The issues we previously identified still need your attention.

If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know.

Review Environment

Submission ID: fa7d0e0a-661b-4101-afc4-b0d6cee7e648 Review date: September 05, 2025 Version reviewed: 1.0

Guideline 4.3(a) - Design - Spam

We continue to notice your app shares a similar binary, metadata, and/or concept as apps submitted to the App Store by other developers, with only minor differences.

Submitting similar or repackaged apps is a form of spam that creates clutter and makes it difficult for users to discover new apps.

Next Steps

Since we do not accept spam apps on the App Store, we encourage you to review your app concept and submit a unique app with distinct content and functionality.

Thank you for your post. There are several factors that may contribute to an app not following App Review Guideline 4.3. Typically, these apps share a similar binary, metadata, and overall concept as apps already on the App Store, with only minor differences.

If you have questions about App Review's review of your app, we recommend requesting an appointment with App Review during the bi-weekly Meet with Apple event. Sign in with your Developer account ID and select "App Review Appointment." A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays.

Spam Design
 
 
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