Hi Everyone,
I’ve recently launched a utility app focused on cleaning, optimizing, and improving device performance while protecting user privacy. It includes features like Junk cleaning, Duplicate/Large/Old file removal, App Uninstallation/Updater, Browser cleanup, and Startup Management tips.
I’m trying to better understand how App Store search ranking works for this type of app so it can feature higher in search results. Specifically, I’d like to know:
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What factors influence whether an app shows up at the top for keywords like “storage cleaner”, “duplicate finder”, or “privacy cleaner”?
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How important are title, subtitle, and keyword fields compared to downloads, ratings, and reviews?
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Does keyword repetition in the description improve ranking, or does Apple ignore that?
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Are there any proven strategies for utility apps (like system optimizers/cleaners) to compete with big, established apps in search visibility?
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Does localization (multiple languages) significantly improve search exposure, even if the app is English-first?
I want to make sure I’m optimizing everything correctly—title, subtitle, keywords, and descriptions—without wasting character space or doing anything that Apple might flag.
Any guidance, best practices, or resources on App Store search optimization (ASO) specifically for cleaner/duplicate/optimizer apps would be hugely appreciated!
https://apps.apple.com/us/app/dustbyte/id6751766823
Thanks in advance 🙏