Consumable IAPs stuck In Review / rejected with no feedback

Hi everyone,

We develop the Ice Scream series and are introducing consumable IAPs (coin packs) for the first time in Ice Scream 1 and Ice Scream 2. The products are straightforward: coin packs that users can spend on boosters and additional content within the game. No expiration, clear value description, standard StoreKit implementation.

Here's where things stand:

  • Ice Scream 3: consumable IAPs submitted under the same model were approved without issues.
  • Ice Scream 1: IAPs have been rejected multiple times with no specific feedback indicating what needs to be fixed.
  • Ice Scream 2: after multiple rejections, the IAPs have been sitting in "In Review" status for over a week with no update.

With each rejection we have provided detailed review notes including step-by-step instructions to reach the Shop (which requires completing a short onboarding tutorial as a new user) and video walkthroughs showing the full purchase flow for both new and returning users. Despite this, we keep getting rejections or no response at all.

We have also submitted an appeal form requesting specific clarification, but have not received any reply.

A few questions:

  1. Has anyone experienced a similar situation with consumable IAPs being repeatedly rejected without actionable feedback?
  2. Is there anything specific Apple checks for consumable IAPs beyond what is covered in Guideline 3.1.1 that we might be missing?
  3. Is there any other escalation path beyond the appeal form when a review appears to be stalled?

Any help or insight would be greatly appreciated. Thanks!

Consumable IAPs stuck In Review / rejected with no feedback
 
 
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