App fell 76 places in search from 19 to 95 because I updated it.

App Store Distribution & Marketing General Apple Search Ads App Store

Created Jul ’26

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My app fell 76 places in search from 19 to 95 because I updated it.

Apparently I can fix this by buying search ads.

If developer's don't update their apps they risk removal.

What do other developer's think about this conundrum?