App Review Appeal Pending for More Than 10 Days — Is This Normal?

App Review Appeal Pending for More Than 10 Days — Is This Normal?

Hi everyone,

I’m looking for advice regarding an App Review appeal that has now been pending for more than 10 days without a decision or meaningful status update.

Before submitting the appeal, our app had already been waiting for App Review for approximately 5 days. It was then reviewed and rejected, after which we submitted an appeal to the App Review Board.

We understand that appeals may require additional investigation, but it has now been over 10 days since the appeal was submitted, and we still have no estimated timeline for a decision.

This is significantly delaying our app release and making it difficult for us to plan updates and operations.

Has anyone recently experienced a similar wait time with the App Review Board?

Also, is there an official way to follow up or escalate an appeal when it has been pending for this long? We have already followed the normal appeal process and are simply trying to understand whether this timeframe is expected.

Any recent experience or advice would be greatly appreciated.

Thank you.