App rejected under 4.3(a) Spam: original app, single-app account, appeal filed, no response

Hello,

My app 岩片 (YanPian, Apple ID 6800534375, bundle ID com.ajin.heartrate) was rejected on September 19, 2026 under Guideline 4.3(a) - Design - Spam. Submission ID: 69a97b70-0219-42fe-861f-ce737bc19b38, version 1.0 (202609061946).

The app is original. I wrote it myself, it is the only app on my account, I have not submitted similar apps on any other account, and I have never used or bought an app template.

It is a tool for lead climbers who film their climbs from a tripod far below the wall:

  • Heart-rate overlay: pick a climbing video from Photos. Heart-rate samples recorded by Apple Watch are read from HealthKit (read-only), matched to the video by capture time, and drawn on the video with a heart-rate graph.
  • Zoom and follow: the climber is tiny in a wide shot, so the app crops in and follows them with editable keyframes (on-device person detection).
  • Live capture, with an optional Zhiyun CQ5 gimbal that moves only when the climber is about to leave the frame, and an optional Apple Watch companion.

Everything runs on device. No account, no backend.

What I have done so far:

  • September 20: replied in App Store Connect with the explanation above. No response yet.
  • September 29: submitted an appeal to the App Review Board. An earlier appeal got no confirmation, and I cannot find any record of it.

The review was done on an iPad Air. The app is iPhone-only. Without a climbing video in Photos, the home screen only shows "New project" and "Live capture", so I understand it may look like a generic camera app. A screen recording of the full flow is attached to the submission in App Store Connect.

If a specific app looks similar, I would be glad to know which part so I can change it. Could someone from App Review take a look?

Thank you.

App rejected under 4.3(a) Spam: original app, single-app account, appeal filed, no response
 
 
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