I'm writing this post to express my serious frustration and disappointment with Apple's App Review process.
We submitted our app, Virtual Pro Association, on September 28, 2026. Today is October 13, and after 15 days, our app is still not approved.
Here is the timeline:
September 28: Initial submission. October 6: Apple finally started reviewing our app after approximately 8 days. October 6: The app was rejected. We fixed the reported issues and resubmitted it within approximately one hour. October 13: Seven more days have passed, and our app is still stuck in "Waiting for Review."
We even requested an expedited review, which Apple accepted.
Apple explicitly stated that if our submission was rejected, the corrected version would automatically return to the expedited review queue.
So what exactly does "expedited" mean if we are still waiting after all this time?
We have contacted Apple Developer Support multiple times, but all we receive are generic responses telling us to wait, without any meaningful explanation or estimated timeline.
This is not acceptable.
Behind every application, there are real people working hard. Developers, designers, administrators, and entire teams invest countless hours building, testing, and preparing their products for launch.
We have responsibilities, deadlines, communities waiting for our services, and projects that depend on these releases.
Apple cannot simply leave developers waiting indefinitely without transparency or accountability.
We pay an annual fee to participate in the Apple Developer Program. We understand that app reviews are necessary for security and quality, and we fully support that process.
But paying developers should reasonably expect an efficient review service, clear communication, and predictable procedures.
If Apple's App Review team cannot handle the current volume of submissions, Apple should invest in hiring more reviewers and improving its review infrastructure.
Developers should not have to repeatedly contact support, request expedited reviews, and post on forums just to find out why their applications are sitting in a queue for weeks.
We are not asking Apple to approve applications without reviewing them. We are asking Apple to review them within a reasonable timeframe.
Our app has been tested extensively, the reported issues were corrected immediately, and we have done everything requested of us.
Yet we are still waiting.
15 days. An approved expedited review request. A corrected submission. No meaningful progress.
Apple, developers deserve better.
We need transparency, accountability, and a review process that respects the time and work of the people who build applications for your ecosystem.
How many other developers are experiencing the same situation right now?