Sorry if this is an obvious question, but I seem to be utterly confused. I am trying to follow tutorials and tried sample / demo solutions... I can get the phone simulator to launch but the closest I can get is for the watch app to say "waiting to attach". What am I missing?
Well it does, but you said you wanted the watchOS simulator. If you just want to test your WatchKit app for watchOS 1.0 then do this. When the iOS simulator pops up, in the menu bar click on Hardware > External Displays and Apple Watch should be there. Let me know if this helps.