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Manage your app's availability

Select a version release option

Required role: Account Holder, Admin, or App Manager. View role permissions.

  1. From My Apps, select your app. The page opens with the App Store tab selected.

  2. In the sidebar, click the app version you want to set a release option for.

  3. In the Version Release section, select a release option:

    • Release the app yourself: Select “Manually release this version.” (Later, manually release the version.)

    • Automatically release the app after approval: Select “Automatically release this version.”

    • Automatically release the app but no earlier than a specified date: Select “Automatically release this version after App Review, no earlier than” and below this option, enter a date and time.

  4. On the top right of the page, click Save.

Manually release a version

If you choose to manually release a version when you submit your app for review, you can release the version after it’s approved and the status changes to Pending Developer Release. If you have an app in the Pending Developer Release state for longer than 30 days, you’ll receive an email reminder from Apple.

Learn how to manually release a version with the App Store Connect API.

  1. From My Apps, select your app. The page opens with the App Store tab selected.

  2. In the sidebar, select the app version that is Pending Developer Release.

  3. On the top right, click Release This Version.

After manually releasing your app version, allow up to 24 hours for the app to appear on the App Store. Alternatively, if you want to cancel the release, click Cancel This Release in the message that appears on the version page.