With iTunes links you can provide your customers with an easy way to access your apps on the App Store directly from your website or marketing campaigns. Creating an iTunes link is simple and can be made to direct customers to either a single app, all your apps, or to a specific app with your company name specified.
To send customers to a specific application: http://itunes.com/apps/appname
To send customers to a list of apps you have on the App Store: http://itunes.com/apps/developername
To send customers to a specific app with your company name included in the URL: http://itunes.com/apps/developername/appname