Take advantage of the latest capabilities to improve the discovery of your app on the App Store, and deliver high-quality app and in-app purchase experiences.

• Showcase your in-app events right on the App Store.
• Create additional versions of your product page to showcase different features or content, each with a unique URL.
• Try different app icons, screenshots, and app previews on your default App Store product page and compare their performance to understand what users like most.
• Beta test your Mac apps using TestFlight.
• Take advantage of powerful, modern Swift-based APIs for in-app purchases with StoreKit 2. And provide more seamless support for in-app purchases with new APIs that let users request refunds and manage their subscriptions within your app.
• Help players discover and play your game with Game Center widgets, and build social experiences with the new Friends API.

And much more.

Find out what’s new