Source App ID and Conversion Value now available in SKAdNetwork 2.0
November 24, 2020
The SKAdNetwork API helps advertising networks measure the success of ad campaigns for your app while maintaining user privacy. With SKAdNetwork 2.0, networks can use Source App ID to identify which app initiated a download from the App Store. And Conversion Value lets them know whether users who installed your app through a campaign performed an action in your app, such as signing up for a free trial or completing a purchase. This information is made available only if it cannot be used to identify individual users.