App Store and Distribution - Marketing

• WWDC 2019
• Session 301
• iOS, macOS, tvOS, watchOS

App Store Connect continues to improve its role in each step of your app's lifecycle with new features that make your app submission, management, and distribution experience better than ever. Learn about the latest enhancements in subscription offerings, app submission tools, and discover how new...

• Insights
• Session 110
• iOS, tvOS, watchOS

The people behind Concepts, Grokker, TypeShift, War Dragons, and codeSpark Academy share how they use each metadata element on the App Store product page to encourage users to download their apps.

• Insights
• Session 112
• iOS, tvOS, watchOS

The developers behind Elevate, Dropbox, Calm, and Bumble share how they create great customer experiences by continuing to provide value throughout the subscription lifecycle.

• Insights
• Session 111
• iOS

Tinybop, Zynga, Hopscotch, Tone It Up, 1 Second Everyday, and Pocket share how having a direct dialogue with users on the App Store helps them improve user acquisition and retention.

• Insights
• Session 102
• iOS

Evernote began localizing its app for Japan by speaking with Japanese users to learn more about their preferences and culture.

• Insights
• Session 107
• iOS, watchOS

Indie developer WRKSHP attracted hundreds of thousands of users with limited marketing resources by winning over its most passionate players.

• Insights
• Session 104
• iOS

Seriously built a brand for its game, Best Fiends, with a creative approach to social media marketing.

• Insights
• Session 105
• iOS, watchOS

3 Minute Games shares why the paid business model made sense for the Lifeline series of games.

• Insights
• Session 108
• iOS

Originator shares how it built a sustainable business in the Kids category with the Endless series of apps.

• WWDC 2018
• Session 304
• iOS

Search Ads is a great way to help people discover your app in App Store search results. Learn how new market expansion will give you greater opportunities to reach high quality customers. See how Search Ads Advanced new creative variations will help make your app promotion even more effective.

• WWDC 2018
• Session 301
• iOS, macOS, tvOS, watchOS

App Store Connect is constantly evolving to improve the experience of managing and deploying your app on App Store. Learn about the new App Store Connect API for managing frequently modified data such as users and groups, see the latest updates to Sales Trends and Analytics reporting, and...

• WWDC 2018
• Session 501
• iOS, macOS, watchOS

Podcasts are created and enjoyed by millions of people around the world. With the addition of Podcast Analytics, podcasters can gather actionable and insightful intelligence into how their show is consumed, while respecting the privacy of their listeners. Learn how to interpret and use these new...

• WWDC 2017
• Session 303
• iOS, macOS, tvOS

Starting with an expert guide to implementing the In-App Purchase workflow, learn about Promoted In-App Purchases and how to use the new StoreKit APIs. Find out what's involved for your server and apps. And finally, get the details and guidance on asking for Ratings and Reviews, and responding to...

• WWDC 2016
• Session 305
• iOS, macOS, tvOS, watchOS

iTunes Connect has been updated to make your experience with delivering apps to the App Store even better. Learn about time-saving improvements to managing screenshots, new ways to stay up to date with the iTunes Connect for iOS app, and upcoming features to help you gain insights into your data...

• WWDC 2016
• Session 302
• iOS

Search Ads provides a new way to increase awareness of your apps in App Store search results. Learn how sponsored ads in App Store search work, see a preview of the powerful targeting options, reporting and attribution features and how quick and easy it is to get started.

• WWDC 2015
• Session 304
• iOS, macOS, watchOS

Get more acquainted with iTunes Connect, your gateway to the App Store. Dive into unique services like TestFlight for beta testing and Transporter to help automate metadata setup for your apps. Discover the power of adding rich media to your app store page, the benefits of broadening your...

• WWDC 2015
• Session 302
• iOS, macOS, watchOS

iTunes Connect is the gateway to sharing your creativity on the App Store. Learn about new opportunities to get your products out on Apple Watch. See how the latest improvements to TestFlight as well as other new upcoming features on the iTunes Connect, will help you make the most of Apple's...

• WWDC 2015
• Session 303
• iOS

App Analytics is the powerful new tool inside iTunes Connect. Get a walk through of the metrics related to user engagement, marketing campaigns, monetization and more. Gain valuable insights from data that only Apple provides, so you can build better iOS apps and a more informed app business.

• WWDC 2014
• Session 304
• iOS

Spark interest in your app by showing a compelling video preview highlighting the magic moments that make your app unique. Learn how to plan, create and publish your App Preview using Apple's tools, guidelines and best practices.

• WWDC 2014
• Session 301
• iOS, macOS

Earn commission while linking to iTunes music, apps, books, and more. Get an overview of the new global iTunes Affiliate Program and see how simple it is to get started linking to iTunes content using iOS APIs and SmartApp Banners, creating iTunes Radio stations, and much more.