Marketing
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24:52
Introducing StoreKit Testing in Xcode
Discover StoreKit Testing in Xcode — a local environment for testing your in-app purchases without needing to connect to App Store servers. We'll show you how to set up a test environment, create a StoreKit configuration file, and prepare to validate receipts locally. We'll also explain how to...
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25:40
Expanding automation with the App Store Connect API
Make routine tasks in App Store Connect a thing of the past when you automate your workflow with the App Store Connect API. Learn how you can manage more about your presence on the App Store with the App Metadata API, or use the new Power and Performance Metrics and Diagnostics API to access the...
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5:53
Design for intelligence: Meet people where they are
Understand what motivates people to use your app — and how you can use system intelligence to help them and achieve your own goals as a developer. We'll take a look at a typical person's journey to better understand how an app can become a key part of their routine — and why some apps just...
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19:36
Design for intelligence: Make friends with "The System"
The building blocks of the intelligent system are simple: Define, learn, execute. Discover how you can use intents to define your app's key features, create donations to help the system learn and make predictions about the future, and implement extensibility to ensure your app is ready to execute...
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23:21
Architecting for subscriptions
Learn how you can build simple entitlement logic to enhance the customer experience. We'll dive deep into key concepts and provide guidance for architecting your systems to accurately entitle service. You'll learn best practices for subscription features and how to craft the best customer...
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45:53
What’s new with in-app purchase
Create a great in-app purchase experience for your iPhone, iPad, Mac, and Apple Watch apps. Discover how to handle refunds, integrate new App Store server notifications, and find out how to use receipts and server notifications to manage subscriber status. We'll also walk you through the latest...
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7:04
Design for intelligence: Apps, evolved
Intelligence is a core part of building a great modern app. App extensions, Siri suggestions, voice, widgets, App Clips — we've designed all of these features to help make everyday tasks easier for people who use our platforms. Learn about the origins of the intelligent system experience, and...
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5:11
Design for intelligence: Discover new opportunities
Learn how extensibility is key to surfacing the most important features of your app into new entry points of the operating system. And discover how — by breaking out of the constraints of a monolithic container — your app can see increased engagement through suggestions on the lock screen, in...
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22:12
What's new in App Store Connect
Discover the latest improvements to App Store Connect, your suite of tools to upload, submit, and manage apps on the App Store. Learn about enhancements to the App Store Connect API, in-app purchase and subscriptions, Game Center, and more.
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30:34
What's New in App Store Connect
App Store Connect continues to improve its role in each step of your app's lifecycle with new features that make your app submission, management, and distribution experience better than ever. Learn about the latest enhancements and discover new ways to ensure each release of your app is better...
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4:09
App Store Product Page
The people behind Concepts, Grokker, TypeShift, War Dragons, and codeSpark Academy share how they use each metadata element on the App Store product page to encourage users to download their apps.
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3:43
Using Subscriptions
The developers behind Elevate, Dropbox, Calm, and Bumble share how they create great customer experiences by continuing to provide value throughout the subscription lifecycle.
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3:37
Responding to Reviews
Tinybop, Zynga, Hopscotch, Tone It Up, 1 Second Everyday, and Pocket share how having a direct dialogue with users on the App Store helps them improve user acquisition and retention.
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3:40
Localizing Evernote for Japan
Evernote began localizing its app for Japan by speaking with Japanese users to learn more about their preferences and culture.
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4:54
Marketing a Game at Launch
Indie developer WRKSHP attracted hundreds of thousands of users with limited marketing resources by winning over its most passionate players.
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3:43
Building a Brand on Social Media
Seriously built a brand for its game, Best Fiends, with a creative approach to social media marketing.
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3:53
Using the Paid Business Model
3 Minute Games shares why the paid business model made sense for the Lifeline series of games.
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4:58
Building a Business in the Kids Category
Originator shares how it built a sustainable business in the Kids category with the Endless series of apps.
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18:46
What's New in Search Ads
Search Ads is a great way to help people discover your app in App Store search results. Learn how new market expansion will give you greater opportunities to reach high quality customers. See how Search Ads Advanced new creative variations will help make your app promotion even more effective.
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37:02
What's New in App Store Connect
App Store Connect is constantly evolving to improve the experience of managing and deploying your app on App Store. Learn about the new App Store Connect API for managing frequently modified data such as users and groups, see the latest updates to Sales Trends and Analytics reporting, and...
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35:09
Introducing Podcast Analytics
Podcasts are created and enjoyed by millions of people around the world. With the addition of Podcast Analytics, podcasters can gather actionable and insightful intelligence into how their show is consumed, while respecting the privacy of their listeners. Learn how to interpret and use these new...
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40:09
What's New in StoreKit
Starting with an expert guide to implementing the In-App Purchase workflow, learn about Promoted In-App Purchases and how to use the new StoreKit APIs. Find out what's involved for your server and apps. And finally, get the details and guidance on asking for Ratings and Reviews, and responding to...
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41:43
What's New in iTunes Connect
iTunes Connect has been updated to make your experience with delivering apps to the App Store even better. Learn about time-saving improvements to managing screenshots, new ways to stay up to date with the iTunes Connect for iOS app, and upcoming features to help you gain insights into your data...
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25:36
Introducing Search Ads
Search Ads provides a new way to increase awareness of your apps in App Store search results. Learn how sponsored ads in App Store search work, see a preview of the powerful targeting options, reporting and attribution features and how quick and easy it is to get started.
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36:32
iTunes Connect: Development to Distribution
Get more acquainted with iTunes Connect, your gateway to the App Store. Dive into unique services like TestFlight for beta testing and Transporter to help automate metadata setup for your apps. Discover the power of adding rich media to your app store page, the benefits of broadening your...
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