Integrating Passbook into your Ecosystem

Implementing a rich Passbook experience requires coordination between your application, back end server and point of redemption. Hear how the Apple Store engineering team rolled out gift card passes used in the Apple Retail stores. Get best practice advice and pointers from the Passbook engineering team about how to avoid pitfalls during development to ensure your users get the most out of Passbook.

WWDC 2013 - Session 303 - iOS