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Implement App Store Offers
Learn how to engage customers with App Store Offers using App Store Connect, as well as the latest StoreKit features and APIs. Discover how you can set up win-back offers (a new way to re-engage previous subscribers) and generate offer codes for Mac apps. And find out how to test offers in sandbox and Xcode to make sure they work smoothly.
Chapters
- 0:00 - Introduction
- 1:32 - Updates to offers
- 4:37 - Introducing win-back offers
- 7:10 - Configure win-back offers
- 16:50 - Support win-back offers
- 28:44 - Streamlined purchasing
Resources
- Forum: App Store Distribution & Marketing
- Generating a signature for promotional offers
- Message
- offer
- PurchaseIntent
- Setting up StoreKit Testing in Xcode
- StoreKit views
- Submit feedback
- Supporting subscription offer codes in your app
- Testing win-back offers in Xcode
Related Videos
WWDC24
- Explore App Store server APIs for In-App Purchase
- What’s new in App Store Connect
- What’s new in StoreKit and In-App Purchase
WWDC23
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4:25 - Present offer code redemption sheet on macOS - SwiftUI API
// Present offer code redemption sheet on macOS - SwiftUI API import SwiftUI import StoreKit struct MyView: View { @State var showOfferCodeRedemption: Bool = false var body: some View { Button("Redeem Code") { showOfferCodeRedemption = true } .offerCodeRedemption(isPresented: $showOfferCodeRedemption) { result in // Handle result } } }
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20:15 - Choose preferred offer in a SubscriptionStoreView
// Choose preferred offer in a SubscriptionStoreView import SwiftUI import StoreKit struct MyView: View { let groupID: String var body: some View { SubscriptionStoreView(groupID: groupID) .preferredSubscriptionOffer { product, subscription, eligibleOffers in let freeTrialOffer = eligibleOffers .filter { $0.paymentMode == .freeTrial } .max { lhs, rhs in lhs.period.value < rhs.period.value } return freeTrialOffer ?? eligibleOffers.first } } }
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23:05 - Check subscription entitlement and offer eligibility
// Check subscription entitlement and offer eligibility import StoreKit func shouldShowMerchandising( for groupID: String, productIDs: [Product.ID] ) async throws -> MerchandisingVisibility { // Get subscription status let statuses = try await Product.SubscriptionInfo.status(for: groupID) // Check if the customer is already entitled to the subscription let entitlement = SubscriptionEntitlement(for: statuses) if entitlement.autoRenewalEnabled { return .hidden } // Check for offers to show in merchandising UI let products = try await Product.products(for: productIDs) let isEligibleForIntroOffer = await Product.SubscriptionInfo.isEligibleForIntroOffer(for: groupID) if isEligibleForIntroOffer { let subscriptions = products.map { ($0, $0.subscription?.introductoryOffer) } return .visible(subscriptions) } // Check for eligible win-back offers let purchasedStatus = statuses.first { $0.transaction.unsafePayloadValue.ownershipType == .purchased } let renewalInfo = try purchasedStatus?.renewalInfo.payloadValue let bestWinBackOfferID = renewalInfo?.eligibleWinBackOfferIDs.first // Return the product with the offer if there is one if let bestWinBackOfferID { let subscriptions: [(Product, Product.SubscriptionOffer?)] = products.map { let winBackOffer = $0.subscription?.winBackOffers.first { $0.id == bestWinBackOfferID } return ($0, winBackOffer) } return .visible(subscriptions) } // Only return the product if there is no offer return .visible(products.map { ($0, nil) }) } struct SubscriptionEntitlement { let isEntitled: Bool let autoRenewalEnabled: Bool init(for statuses: [Product.SubscriptionInfo.Status]) { let entitledStatuses = statuses.filter { $0.state == .subscribed || $0.state == .inBillingRetryPeriod || $0.state == .inGracePeriod } isEntitled = !entitledStatuses.isEmpty autoRenewalEnabled = entitledStatuses.contains { $0.renewalInfo.unsafePayloadValue.willAutoRenew } } } enum MerchandisingVisibility { case hidden case visible([(Product, Product.SubscriptionOffer?)]) }
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25:26 - Add a win-back offer to a purchase
// Add a win-back offer to a purchase import StoreKit func purchase( _ product: Product, with offer: Product.SubscriptionOffer? ) async throws { // Prepare the purchase options var purchaseOptions: Set<Product.PurchaseOption> = [] // Add win-back offer to the purchase if let offer, offer.type == .winBack { purchaseOptions.insert(.winBackOffer(offer)) } // Make the purchase try await product.purchase(options: purchaseOptions) }
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