Tech Talks

• macOS

Learn how developers updated their apps for Apple silicon Macs and began taking advantage of the advanced capabilities of the Apple M1 chip.

• iOS

Bring your music service to HomePod and help users enjoy your content hands-free throughout their home. Discover how to build a great integration from start to finish. We'll take you through how Media Intents work, configuring your app as a preferred music service on HomePod and integrating...

• iOS

The Share Sheet provides a convenient way to share information from your current context with other apps, people, and services. Discover the details on using the Link Presentation framework to present shared URLs in a rich and consistent way, how to create a Share Extension configured to...

• iOS

Background reading of NFC tags is a new feature for iPhone XS, iPhone XS Max, and iPhone XR. Learn how to associate your app with an NFC tag to make it even easier for people to benefit from the NFC capabilities of new iPhones.

• watchOS

Complications allow people to quickly glance and stay connected with your app on the watch face throughout their day. The new Infograph and Infograph Modular watch faces on Apple Watch Series 4 allow all new ways to create engaging, full-color complications. Learn about the new complication...

• iOS, macOS, tvOS, watchOS

Discover how you can complement existing offer codes campaigns with custom, repeatable codes to provide even more flexibility to acquire and retain subscribers. We'll take you through the latest enhancements to offer codes, provide engineering guidance, explore best practices, and show you how to...

• iOS, macOS, tvOS, watchOS

Learn how you can acquire subscribers and grow your business using App Store features. We'll explore subscriber acquisition strategies, share implementation best practices, and show you how to integrate these processes into your app for success.

• iOS, macOS

Discover a new way you can distribute apps to limited audiences on the App Store. We'll take you through the differences between using unlisted distribution and standard distribution on the App Store, show you how to share apps with a direct link, and more.

• iOS, macOS, tvOS, watchOS

Help make your App Store product page even more relevant and effective with product page optimization. We'll explore details of the feature, take you through the setup process in App Store Connect including how to test different app icons, screenshots and app previews, and share testing...

• iOS, macOS, tvOS, watchOS

Learn how you can create additional versions of your App Store product page and showcase different features or content within your app. We'll explore how you can create pages for a specific aspect of your app or a specific audience, show you how to set it up in App Store Connect, and highlight...

• iOS, macOS, tvOS, watchOS

Discover how you can highlight your app or game's content on the App Store. We'll take you through the in-app events feature and provide recommendations, tips, and best practices for helping people discover content or events within your app.

• iOS, macOS, tvOS, watchOS

Discover how you can use StoreKit 2, App Store Server API, and App Store Server Notifications to create great in-app purchase experiences for your customers and offer support and refunds. We'll explore implementation approaches, provide best practices and take you through customer management and...

• iOS, macOS, tvOS, watchOS

Prepare your app for review with these tips from the App Review team. Learn how to prevent the most common issues and discover best practices for an easy and straightforward review experience.

• iOS, macOS

Discover the latest on the platform changes in macOS Big Sur and Mac computers with the Apple M1 chip, including features available in macOS Big Sur 11.3. Learn about macOS Big Sur management capabilities and strategies for deploying in business and education. Hear about changes to deployment...

• iOS

Subscription offer codes can help you acquire, retain, and win back subscribers as you grow your business. Learn about configuration options, creating a great experience, and measuring redemptions. We'll explore how to set up customer eligibility, territory, price, and expiration in App Store...

• iOS, macOS

Family Sharing for in-app purchases lets people share their auto-renewable subscriptions and non-consumables with up to five additional family members, helping you attract new subscribers, increase user engagement, and improve retention. We'll review how to enable in App Store Connect and provide...

• iOS, tvOS

Providing a great subscription experience within your app makes it easier to acquire new subscribers. Learn how to more clearly communicate the value of your subscriptions, streamline your sign up flow, and make subscriptions appealing and effortless.

• macOS

Apple Pro Display XDR is a high grade reference monitor designed for professional workflows such as video editing, photography, 3D animation and game development. Discover how you can use underlying technology and framework-level support to improve your professional workflows for content...

• macOS

Discover the advances in Metal performance and capability delivered with the Apple M1 chip on Apple silicon Macs. Apple M1 unites the top-end graphics and compute abilities of discrete GPUs with the features and power efficiency of Apple silicon, creating entirely new opportunities for developers...

• tvOS

This video provides a feature overview of the Apple TV App and Universal Search services, and introduces how 3rd party video services integrate with them through metadata feeds. Requirements for providing metadata about your movies, tv shows, and sporting events are detailed — in addition how to...

• tvOS

Get an overview of the client-side integration required for 3rd party applications that are participating with the Apple TV App. Learn about onboarding and testing. See how to register subscriptions for your customers, report playback data as content is watched in your applications, and support...

• tvOS

Learn about the VideoSubscriberAccount framework, what it does, and how to integrate this framework with your app. Learn how this framework fits into the development for the Apple TV Distribution Program.

• tvOS

Learn about the Set Top Box APIs, what they do, and how they help make the Apple TV setup easier for your customers. Learn how this framework fits into the development for the Apple TV Distribution Program.

• tvOS

Learn about the Apple TV authentication context, what it does, and how to start building this web service. Learn how the authentication context fits into the development for the Apple TV Distribution Program.

• tvOS

Learn about the Apple TV Distribution Program and the engineering requirements and business benefits that come with enrollment. Familiarize yourself with the authentication context, VideoSubscriberAccount framework, and the Set Top Box APIs.

• tvOS

Starting with tvOS 11.2, Apple TV 4K can automatically switch video display modes to match the native frame rate and dynamic range of video content. With tvOS 11.3, Apple TV (4th generation) can also automatically switch video display modes to match native frame rate. Learn how to make sure your...

• iOS, macOS, tvOS

Dolby Vision and HDR10 enable amazing new video viewing experiences with a wider color gamut and deeper contrast. Learn how this new technology works, and what the differences are between Dolby Vision and HDR10.

• iOS

iPhone X features an all-screen Super Retina display, providing more space to display content and create deeply immersive experiences. Learn how to design your app or game to look and feel great on iPhone X, and all iOS devices.

• iOS, tvOS

4K and HDR technologies enable the creation of amazing cinematic video experiences and stunning picture quality. Learn about how to support these new formats, and how to properly author your playlists to enable playback of these types of streams.

• iOS

ARKit 3.5 and RealityKit provide new capabilities that take full advantage of the LiDAR Scanner on the new iPad Pro. Check out ARKit 3.5 and learn about Scene Geometry, enhanced raycasting, instantaneous virtual object placement, and more. See how RealityKit takes advantage of these features to...

• iOS

ARKit and iPhone X enable a revolutionary capability for robust face tracking in AR apps. See how your app can detect the position, topology, and expression of the user's face, all with high accuracy and in real time. Learn about applying live selfie effects and see how to use facial expressions...

• macOS

Discover the latest platform changes for deploying macOS Monterey in your business or education organization. Learn about changes to initial enrollment, ongoing management, and return to service including managing software updates and the new Erase All Content and Settings feature for macOS.

• iOS

Discover the latest platform changes for deploying iOS 15 and iPadOS 15 in your business or education organization. Learn about deploying both organization-owned and personally-owned iPhone and iPad devices. Explore fundamentals and new updates for deployment workflows including enrollment,...

• iOS, macOS

Single Sign-on ensures your enterprise can implement modern authentication methods without sacrificing ease of use. Learn how to use the Authentication Services framework to expose your redirect and credential SSO services in Safari and native apps on macOS Catalina, iPadOS 13, and iOS 13...

• watchOS

Apple Watch Series 7 introduces new device sizes and a display that features a subtle wraparound effect. Learn how you can adapt your watchOS app design to look great on all screen sizes: We'll show you how to take advantage of a larger content area, create clearer hierarchy using color and...

• iOS

Learn how to make your app look great on the amazing, edge-to-edge display of iPad Pro and get essential guidance on which app behaviors are appropriate for the double-tap gesture on Apple Pencil.

• watchOS

Apple Watch Series 4 provides new opportunities for designers and developers to do more with their apps. Series 4 watches have new displays with larger dimensions, and other enhancements that allow developers to deliver richer and more immersive experiences.

• iOS, macOS

Discover how you can elevate your apps and games with Metal and the A15 Bionic. We'll help you take advantage of Apple GPU family 8 with the latest Metal features: Learn how to save memory with Lossy Compression, dive into complex shadow mapping techniques with Sparse Depth and Stencil Textures,...

• iOS, macOS

When you train custom Core ML models for object detection in Create ML, you can bring image understanding to your app. Discover how transfer learning allows you to build smaller models with less training data. We'll also take you through some of the advanced parameters in Create ML that help you...

• iOS, macOS, tvOS, watchOS

When you implement complex view hierarchies in your app, you may run into animation hitches. Demystify how your views are turned into pixels during the render phase, and learn how to use Instruments to uncover issues in this part of the render loop. Discover how to eliminate offscreen passes and...

• iOS, macOS, tvOS, watchOS

Discover how to render smoother animations in your app by troubleshooting the commit phase of your render loop. Dive into the mechanics of this phase, and learn how to use Instruments to uncover the source of hitches in your app, eliminate them, and avoid them outright.

• iOS, macOS, tvOS, watchOS

Explore how you can improve the performance of your app's user interface by identifying scrolling and animation hitches in your app. We'll take you through how hitches happen in the render loop, and explain how to measure hitch time ratio and fix the issues that most impact people using your app.

• iOS

Explore how Metal is bringing sophisticated rendering and powerful compute features to A14 Bionic. We'll take you through the Metal capabilities delivered in the Apple GPU Family 7 feature set, including new texture addressing modes, fast SIMD reduction and matrix multiplication operations, and a...

• macOS, tvOS

With Web Inspector, you can debug web content on several Apple platforms, including tvOS. This video introduces you to Web Inspector's powerful debugging capabilities, and takes you through the features designed to accelerate debugging of TVML content in your tvOS app.

• iOS, macOS, tvOS

Web Inspector is packed with features designed to make inspection, debugging and delivery of your web content a breeze. Get an overview of the latest features including major layouts, tabs, buttons, and other capabilities that make Web Inspector a powerful web development tool.

• macOS

Graphically-intensive games can be very demanding on hardware resources, requiring hundreds or even thousands of CPU jobs to be processed every frame. We'll show you how you can organize those jobs to maximize CPU efficiency and performance on the M1, M1 Pro, and M1 Max chips. Learn how you can...

• macOS

Discover how you can take advantage of Metal compute on the latest MacBook Pro. Learn the fundamental principles of high-performance Metal compute and find out how you can take advantage of the framework to create better workflows for your development process and even better apps for creative pros.

• iOS, macOS, tvOS

Take advantage of the Metal Counters API for GPU profiling in macOS Big Sur and iOS 14. This API provides access at runtime to low-level GPU profiling information, which was previously available only through offline tools in Xcode and Instruments. Metal Counters accelerate the optimization...

• iOS

Metal brings powerful API features and GPU-driven capabilities to A13 Bionic including sparse textures, vertex amplification, Tier 2 argument buffers, ASTC HDR, and more. Understand the architectural improvements of the Apple-designed A13 Bionic and learn how the latest Metal enhancements advance...

• iOS

The seamless integration of Metal 2 with the A11 Bionic chip lets your apps and games realize entirely new levels of performance and capability. Get introduced to powerful new API features and GPU-driven capabilities of Metal 2 on A11, including imageblocks, tile shading, enhancements to raster...

• iOS

Raster order groups allow Metal 2 apps to precisely control the order of parallel fragment shader threads accessing the same pixel coordinates. Learn how A11 extends raster order groups with support for multiple groups and adds new capabilities for accessing threadgroup memory. See how you can...

• iOS

Imageblocks enable Metal 2 apps to define and manipulate custom per-pixel data structures in the high-bandwidth tile memory of the A11 GPU. Learn how imageblocks can pass data between the fragment and tile stages of a render pass and unlock sophisticated rendering techniques such as approximate...

• iOS

Imageblock sample coverage control provides access to multisample tracking data within a tile shader, enabling development of custom MSAA resolve algorithms and more. Understand how the A11 GPU tracks unique samples, then explore an example that optimizes rendering of dense geometry through...

• iOS

Tile shading is a new Metal 2 pipeline stage allowing apps to combine rendering and compute operations into a single render pass while sharing imageblock data and threadgroup memory. Understand how to create a tile shading pipeline, and see how it leverages the high-bandwidth tile memory of the...

• watchOS

Apple Watch Series 3 makes it easier to stay connected, even when away from your phone. Learn how to keep your app responsive over cellular connections using URLSession. Find out how to optimize your Watch app networking code to ensure that your app is always up to date and ready for use...

• iOS, macOS

Discover how you can use the TabularData framework to load, explore, and manipulate unstructured data in Swift — whether you need to pre-process data for a machine learning task or digest data on-the-fly in your app. Learn how this framework can help you handle large datasets, join multiple...

• iOS, macOS, tvOS, watchOS

Bring your PyTorch models to Core ML and discover how you can leverage on-device machine learning in your apps. The PyTorch machine learning framework can help you create and train complex neural networks. After you build these models, you can convert them to Core ML and run them entirely...

• iOS

iOS 11 provides built-in support to detect and handle QR codes. Discover the supported QR code types, how each type is handled by built-in Camera and Safari apps, and how Universal Links can seamlessly send users to your app when scanning your QR codes.

• iOS, macOS, tvOS, watchOS

The General Data Protection Regulation (GDPR) is a European Union regulation that requires developers to give users visibility and control over the personal data you store on their behalf. Learn how to use new and existing CloudKit APIs to build privacy into your apps and make sure customers can...

• iOS, macOS

Safari web extensions for iOS use standard web technologies to provide powerful browser customizations. Learn how you can build an extension that works for iPhone and iPad, and discover how you can publish your extension on the App Store.

• iOS, macOS

Website links received in Messages can be made vastly more inviting than a simple text URL. By providing small amounts of metadata in your web pages, links to your website can include rich content such as icons, images and even video. Learn how visitors to your website can share links that look...

• iOS

Take advantage of the all-screen design of the new iPad Pro by building your app with the iOS 12.1 SDK and making sure it appears correctly with the display's rounded corners and home indicator. Learn about the new common inset compatibility mode and what it means for apps running in multitasking...

• iOS

If your app has already adopted safe area insets, there's not much you will need to do to update your app for iPhone XS, iPhone XS Max, and iPhone XR. Learn how to set a collection view's section inset reference to the safe area with no code changes. Hear about an API change unique to iPhone XS...

• tvOS

Learn how to update your app for Apple TV 4K, including how to take advantage of new capabilities such as retina image support, HDR video, and the new motion capabilities of the Siri Remote.

• iOS

iPhone X has a beautiful new screen that will make your app look great. You may need to make some changes in your app to accommodate the new screen's size and rounded corners. Learn about some common pitfalls and see how you can take advantage of iOS 11's Safe Area and layout guides to make sure...

• iOS, macOS, tvOS, watchOS

Discover how apps can use CloudKit to share records with others. We'll show you how to encourage collaboration between people using your app and support those interactions with Apple frameworks. Learn how to create and manage shares, explore sharing options like public permissions, and find out...

• iOS, macOS, tvOS, watchOS

Ever wonder how the system decides what app should open a given file? Explore the Uniform Type Identifiers framework, which helps you simplify the process for supporting standard or proprietary file formats in your app. You'll learn how to use the new framework and Xcode to declare the types your...

• iOS

Learn tips for keeping your app's on-disk storage as organized and optimized as possible. See how to enable direct access to documents in your app using the new Files app in iOS 11. Gain insights into how to take inventory of your app's files and make the most of the storage capacity available to...