Find the best way to reach your users.

Whether you’re creating business apps for the App Store, customized apps for businesses, or in-house apps for use within your organization, you can easily reach your audience on Apple platforms through the Apple Developer Program.

App Store Reach customers worldwide.

With a category dedicated to business apps, the App Store makes it simple for businesses to discover, purchase, and download apps designed for use by a wide variety of external customers around the world. They can also purchase your apps in volume through Apple Business Manager and distribute to users through Mobile Device Management.

Learn more about the App Store

Apple Business Manager Develop custom apps for private distribution.

Meet the unique needs of businesses by privately offering apps you’ve customized just for them. Specific businesses who you identify in App Store Connect will see your app and be able to purchase it in the Content section of Apple Business Manager.

Custom app distribution works well if you’re distributing apps to specific partners, clients, or franchisees. You can also use custom app distribution for your internal employees. Businesses can distribute and manage purchased apps through Mobile Device Management. Alternatively, businesses can choose to provide redemption codes to authorized users.

If you’ve been contracted to deliver a custom version of your app to a business, distributing a custom app allows you to maintain the code and retain your intellectual property rights.

Learn more about custom app distribution

FliteDeck Pro
Jeppesen distributes a customized version of the FliteDeck Pro app privately and directly to various airlines through custom app distribution.


The Apple Developer Program provides everything you need to build and distribute your business apps. Individuals and organizations can enroll to distribute apps on the App Store and on Apple Business Manager.

App Store Apple Business Manager
App Distribution and Updates Hosted by Apple on the App Store and downloaded by customers Hosted by Apple through Apple Business Manager. Organizations manage app distribution and updates through MDM or redemption codes
Availability Public distribution to users in 155 countries and regions Private distribution in 69 countries and regions*
Audience Requirement Any customer in the countries and regions you specify A specific organization for which it’s customized, including employees within your organization
App Store Connect: App Management, App Thinning, Worldwide Payment Processing, TestFlight beta testing Available Available
Apple Pay, In-App Purchases, Subscriptions, App Analytics Available Not Available
App Review Required Required

If your organization has a specific use case that requires private distribution directly to employees through a secure internal system or a Mobile Device Management solution, learn about the Apple Developer Enterprise Program.