Find the best way to reach your users.

Whether you’re creating business apps for the App Store, customized apps for businesses, or in-house apps for use within your organization, you can easily reach your audience on Apple platforms.

App Store Reach customers worldwide.

With a category dedicated to business apps, the App Store makes it simple for businesses to discover, purchase, and download apps designed for use by a wide variety of external customers around the world. They can also purchase your apps in volume through Apple Business Manager and distribute to users through Mobile Device Management.

Learn more about the App Store

Custom Apps Develop custom apps for private distribution.

Meet the unique needs of businesses by privately offering apps you’ve customized just for them. Specific businesses who you identify in App Store Connect will see your app and be able to purchase it in the Apps and Books section of Apple Business Manager.

Custom app distribution works well if you’re distributing apps to specific partners, clients, or franchisees. You can also use custom app distribution for your internal employees. Businesses can distribute and manage purchased apps through Mobile Device Management. Alternatively, businesses can choose to provide redemption codes to authorized users to download the app on the App Store.

If you’ve been contracted to deliver a custom version of your app to a business, distributing a custom app allows you to maintain the code and retain your intellectual property rights.

Learn more about custom app distribution

FliteDeck Pro
Jeppesen distributes a customized version of the FliteDeck Pro app privately and directly to various airlines through custom app distribution.

In-house Apps Distribute in-house apps directly to your employees.

In-house apps are fully custom, proprietary apps built by internal developers specifically for an organization enrolled in the Apple Developer Enterprise Program. This is a great option for an organization that develops an app for internal use and distributes it directly to their employees. App distribution is outside of the App Store and is managed internally within an organization or through a Mobile Device Management solution.

Your organization owns and maintains your app’s code, providing you the flexibility to make changes in the app and provision it for distribution.

Learn about the Apple Developer Enterprise Program
Capital One
Capital One has a team of internal developers who develop and distribute apps directly to employees.

Features and Requirements

The Apple Developer Program and Apple Developer Enterprise Program provide everything you need to build and distribute your business apps.

App Store Custom In-house
App Distribution and Updates Hosted by Apple on the App Store and downloaded by customers Hosted by Apple through Apple Business Manager. Organizations manage app distribution and updates through MDM or redemption codes Hosted and distributed internally by the organization, which also manages app distribution and updates through MDM
Availability Public distribution to users in 155 countries and regions Private distribution in 64 countries and regions* Private distribution to individuals within your organization only
Audience Requirement Any customer in the countries and regions you specify A specific organization for which it’s customized, including employees within your organization Employees within your organization only
App Store Connect:
App Management, Worldwide Payment Processing, TestFlight beta testing
Available Available Not Available
Apple Pay, In-App Purchases, Subscriptions, App Analytics Available Not Available Not Available
App Review Required Required Not Applicable
Enrollment and Membership Requirements

Individuals, sole proprietors or single person businesses, and organizations enrolled in the the Apple Developer Program can distribute apps on the App Store and custom apps.

Learn about the Apple Developer Program

Organizations enrolled in the Apple Developer Enterprise Program can distribute In-house apps.

Learn about the Apple Developer Enterprise Program