The EUR is a little special because the same currency is used in many EU countries, while they have different VAT rates. For countries whose currencies are not supported and which use USD instead, the prices in the same tier vary quite a lot, depending on the local VAT rates. However this is not the case for EUR.
Before May 9th, most countries that use EUR had the same price for Tier 10 - €11.99 in most EUR countries, and only for a few of them, like Montenegro, the price ws €9.99 (they have much lower VAT I guess). After May 9th, all EUR countries will be equal to €9.99.
To me it looks questionable that for EU countries the burden of taxes is (partially) put on the App Store sellers by Apple without a choice. Moreover, some EU countries, who have higher VAT, therefore get more beneficial terms over other EU countries. The governments are rewarded for and benefitting from making their VAT higher, and we, the sellers in the App Store have to cover their decisions for our own cost, because of the fixed price for all EU countries.
I guess this is done to simplify the calculations and end up with nice round numbers, but I would like to hear some deeper explanation.
Topic:
App Store Distribution & Marketing
SubTopic:
App Store Connect
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